On-Demand Webinar
China is predicted to represent 50% of luxury consumers by 2025 while the Chinese Beauty Market is set to outgrow the US, Western Europe, and Japan. This reflects a shift and a growing interest in China, while other major economies take longer to recover.
This evolution is starting to make many Western companies consider developing strategies in the Chinese market. But how can you do it with the right technology to measure the effectiveness of these campaigns?
Launchmetrics Brand Performance Cloud can help Fashion, Lifestyle and Beauty companies monitor their performance in this market. Find out more in this session!
Douyin: How Much MIV® ($) Could One Mention Offer a Beauty Brand?
The digital retail landscape in China is shifting. Social commerce is quickly eating away at the market share of traditional e-commerce giants, with Douyin at the fore. No longer just about generating brand awareness, content on Douyin stands to directly drive sales and conversions thanks to its superior e-commerce functionality and inbuilt Douyin Pay service. […]
3 Tips for KOL Marketing Measurement Success
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
Everything you should know about Key Opinion Leaders in China (KOLs)
The social media scene can greatly differ depending on where you are in the world, especially when comparing social media in the US, UK, and Europe with that in China. When discovering social media marketing in China it is important to bear in mind that Chinese social media marketing doesn’t offer the same advertising opportunities […]