Maximizing Brand Impact: Lessons From Watches and Wonders 2025
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres…
…it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media dominance.
What You’ll Find in This Watches & Wonders 2025 Report
Chapter 1Watches and Wonders: Event Overview
Chapter 2Watches and Wonders at a Glance
Chapter 3Top 10 Brands at Watches and Wonders
Chapter 4Key Takeaways
INTRO
Watches and Wonders 2025 Data Insights
Generating $53.5M in Media Impact Value®, a 5.5% increase year-over-year, the event not only grew in scale, but in strategic significance. Our exclusive data brief breaks down what fueled this momentum: from shifts in channel strategy to the rising power of Owned Media and celebrity partnerships.
While legacy brands continue to command attention, it’s how they activate across Voices, especially through owned and celebrity-driven channels, that is reshaping what success looks like. In a year where brands took greater control of their messaging and leaned into culturally resonant partnerships, Watches and Wonders underscored the power of strategic amplification.
This Launchmetrics report unpacks the forces driving Watches and Wonders 2025: offering brand rankings, voice-level insights, and takeaways to inform your own marketing strategy.
In this report you’ll find:
- Which brands led in Media Impact Value® and how they achieved standout visibility
- How Voice performance shifted—and why Owned Media saw the biggest gains
- Where celebrity influence made the biggest splash across social platforms
Download the full report to explore how Watches and Wonders 2025 became a blueprint for brand amplification and what it signals for the future of luxury watch marketing.