Cannes Film Festival 2025: Data & Insights by Launchmetrics
Discover the driving forces behind the red carpet performance for brands
The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to celebrate a year of cinematic achievements,
This year, Cannes 2025 garnered a historical $1.1B in Media Impact Value® (MIV®).
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Cannes Film Festival 2025 Data Insights
For brands, Cannes is a global cultural opportunity—one that turns every red carpet appearance, brand activation and partnership into a high-stakes stage for visibility and influence. That’s why Launchmetrics was there to track every moment and measure its impact.
Powered by our proprietary MIV® algorithm, which assigns a monetary value to every post, placement and interaction, this report offers a consistent, data-driven view of brand performance across Voices, Channels and Regions.
So which brands rose above the stars? Which Voices drove the most impact? And what tactics shaped brand performance across the red carpet and beyond?
Our exclusive report offers you a sharp lens on:
- An overview of Cannes 2025
- Which fashion, watches, jewelry and accessories brands led the red carpet
- Key takeaways