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Our Complete Guide to Marketing Budget Optimization will equip you with the strategies and insights needed to tackle these budgeting challenges head-on and confidently plan for 2025.
Global Head of Marketing
Global Head of Marketing
Experienced Marketing professional specialized in Integrative Marketing and Go-To-Market practices with expertise in establishing cross-channel strategic marketing frameworks that consider product optimization, efficient and impactful calendar planning and targeted content integration efforts. Focused on building structure and processes cross-functionally within the organization to ensure maximum brand and product awareness and sell-thru.
VP of Brand & Comms
VP of Brand & Comms
Katherine Knight, joined Launchmetrics in 2018 as the Corporate Communications Director and today is the VP, Brand & Communications. Previously, she held Marketing & PR roles at La Perla, Céline and Louis Vuitton. Katherine holds a Master’s degree in Marketing from ESSCA – Angers.
Business Marketing Executive
Business Marketing Executive
Based in Madrid, Giustina is the Business Marketing Executive at Launchmetrics. Driven by her passion for technology and fashion, she offers tailored data and insights to industry leaders, aiding them in making informed decisions regarding their branding endeavors. Beyond her professional pursuits, Giustina is an avid traveler, always eager to explore new destinations across the globe.
Strategic Account Director
Strategic Account Director
Based in Miami, Trent serves as the Global Strategic Account Director at Launchmetrics. With a passion for assisting fashion, lifestyle, and beauty brands in understanding their value across print, online, and social media, he brings extensive expertise. An avid traveler who has lived in 8 different U.S. states, Trent can provide valuable insights not only on cross-country relocation but also on optimizing brand performance.
With shrinking budgets and rising performance expectations, marketing teams face a familiar yet tougher challenge: doing more with less. In today’s fast-evolving digital landscape, every dollar counts—not just for immediate wins but for driving long-term growth. Teams must align their budgets with broader business goals, even as trends, algorithms, and consumer behaviors shift constantly. Watch on-demand to explore proven, data-driven strategies that help maximize ROI and future-proof your marketing investments.
Budgeting today isn’t just about numbers; it’s about strategic balance. Marketers must juggle immediate needs with big-picture goals, allocating budget across a growing list of channels, often with limited insights into what truly drives growth. Many teams struggle with justifying spend in areas that lack clear ROI, reallocating funds, or reacting to unexpected budget changes.
10 Essential Brand KPIs To Measure Marketing Performance
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
How Measurement Can Help You Get the Best Return From Your Marketing Investments
According to a study by Duke University, investment in marketing analytics is expected to increase by 68% over the next three years.
How to Measure Earned Media Value: AVE, EMV and MIV Explained
At first glance, Earned Media Value (EMV) appears to be a useful metric for brands. It attempts to measure the impact of unpaid media exposure—an increasingly important activity in today’s world, where consumers are basing more of their purchasing decisions on word-of-mouth recommendations and endorsements from trusted sources. However, measuring EMV isn’t a clear-cut process. […]