On-Demand Webinar
Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media promotion strategies, measurement tactics and technologies, and predictions for Black Friday, Cyber Monday and Holiday 2024.
Head of Brand Development – McArthurGlen Group
Head of Brand Development – McArthurGlen Group
Eleanor James has worked in McArthurGlen’s Brand Development team since 2013 and has been the Head of Brand Development for over five years. She is responsible for managing and strengthening the Group’s relationships with key brand partners, driving brand partner performance across the portfolio to optimize outlet strategy and maximizing outlet channel success. Prior to McArthurGlen, Eleanor worked in brand sourcing and concession management for well-known UK high street retailers and heritage brands, including the likes of John Lewis, Arcadia, House of Fraser, Debenhams and Vivienne Westwood.
Founder and Principle Consultant – Oscilo Consulting
Founder and Principle Consultant – Oscilo Consulting
Sandeep brings over 20 years of experience in fashion merchandising and a wealth of expertise in multi-channel business environments. He has a track record of successfully leading teams through periods of growth, transformation and change, consistently driving Revenue and EBITDA targets across Direct-to-Consumer retail and wholesale channels.Throughout his career, he has worked for several retailers and brands including Belstaff, Michael Kors, Ted Baker, and House of Fraser and is now Founder and Principal consultant at his own independent Merchandising consulting company, Oscilo Consulting.
International Fashion Reporter – Glossy
International Fashion Reporter – Glossy
Zofia Zwieglinska is the international fashion reporter at Glossy, a U.S beauty & fashion business publication. Her work is focused on covering fashion business news in Europe and beyond as well as innovation and sustainability. She has previously written for The Times, ELLE UK and WWD.
Chief Marketing Officer – Launchmetrics
Chief Marketing Officer – Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore’s Business School. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi’s School of Management.
Black Friday and Cyber Monday (BFCM)—key sales events that originated in the US—have grown into a global phenomenon, signaling the start of the Holiday shopping season each year. Companies of all sizes allocate a significant portion of their budgets to create impactful campaigns that drive sales and leave a lasting impression on shoppers. For brands and retailers, this period is a critical opportunity, accounting for up to 20% of their total annual sales according to WiseStamp. However, it’s about justifying investment, choosing the right channels and proving long-term brand impact.
How can brands measure success this year and ensure more strategic, efficient spending on key initiatives? What tactics are leading brands planning to use for their BFCM and Holiday campaigns? Which Voices, channels and regions deliver the most impact during this pivotal season? We surveyed hundreds of industry professionals and analyzed data from past Holiday campaigns to provide you with the insights and actionable tactics needed to develop a robust strategy and measurement plan for the Holiday season.
Holiday Marketing 2024: Actionable Data and Insights for Black Friday, Cyber Monday and Beyond
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
5 Keys to Driving Results With Your Black Friday Marketing Strategy
Black Friday has become a global phenomenon. In 2023, worldwide sales reached a staggering $70.9 billion—up 8% from the previous year. Together with Cyber Monday, this landmark shopping period presents both significant opportunities and challenges for brands, particularly in the fiercely competitive Fashion, Lifestyle and Beauty (FLB) industries. To help navigate this high-stakes season, we’ve […]
#BBMoment: Kylie Jenner’s Winning Holiday Collection
For this month’s installment of #BBMoment, we examine the incredible $53M in Media Impact Value™ that Kylie Jenner and her brand Kylie Cosmetics generated in just 3 weeks and the main events that contributed during this time. In our analysis, we look at how the makeup mogul made the best of a business announcement to […]