On-Demand Webinar
In this session we explore the complexities of modern sample tracking and provide actionable strategies to maximize your collection launches. We delve into how brands can refine their internal and external processes to better meet market demands, featuring real-world case studies and introducing technology solutions designed to optimize sample distribution after fashion week.
Sample Manager at Vineyard Vines
Sample Manager at Vineyard Vines
Celeste oversees all sample operations as the Sample Manager at Vineyard Vines, a role she has held since joining the company three years ago. Prior to this, she spent a decade at Ralph Lauren, managing fabric R&D for evening wear, dresses, and menswear. At Vineyard Vines, Celeste has implemented a comprehensive sample process with the support of Launchmetrics, ensuring efficient tracking, approval, and availability of over 50K samples annually. This system enhances the company’s development capabilities and provides valuable tools for the team to drive business growth.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing and PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore’s Business School. Alison holds a Bachelor’s Degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi’s School of Management.
Regional Account Manager at Launchmetrics
Regional Account Manager at Launchmetrics
Based in Italy, Beatrice serves as Regional Account Manager at Launchmetrics. Beatrice works with leading brands in the FLB industry to provide them with innovative SaaS solutions, with a focus on helping brands optimize their launch-to-market strategies and measure their performance and impact. Her passion for the Fashion and Lifestyle sectors, together with her curious nature, contribute to her solution-oriented approach to finding the best way to support clients in reaching their strategic goals.
In today’s fast-paced world, managing samples effectively after fashion week is crucial for ensuring a successful collection launch. Fashion samples are a key asset for brands after fashion week, driving editorial features, influencer seeding, and e-commerce shoots, all of which play a critical role in shaping marketing strategies and influencing customer purchase decisions. After fashion week, the sheer volume of fashion samples that must be moved between internal departments, regions, and external partners such as media outlets and influencers often leads to samples going missing or being misplaced. This not only results in significant financial losses—fashion samples collectively represent millions in lost value annually—but also creates sustainability concerns, as lost samples contribute to waste. Moreover, misplaced samples can diminish the return on investment (ROI) from marketing efforts, as missing out on a key editorial feature directly impacts the effectiveness of PR campaigns.
A well-optimized sample management strategy significantly enhances collection visibility and distribution. By utilizing digital fashion sample tracking software, brands can efficiently manage internal and external requests, ensuring that key press outlets receive samples promptly and accurately. This seamless process allows PR teams to focus on what matters most: strategic planning and maximizing ROI.
3 Ways RFID Makes Sample Tracking Easier
In an industry that is becoming increasingly technologically savvy, luxury brands are seeing the benefits of a digital samples management system. Not only can brands track the location of every sample in their supply chain, they can coordinate between departments without double booking samples for important events or opportunities. So what’s next? Using RFID tags […]
#LaunchmetricsProTips: Requesting samples in your digital showroom
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer. Today we will talk you through our integration between our Samples and Galleries app. As the world turns […]
Sample Management Software
Sample Management Software Easily Track & Manage Your Sample Collections to Reduce Loss and Maximize Coverage Take Full Control of Your Samples Track your samples as you send them around the world to press or within your company with the leading sample management software that streamlines your workflow in order to maximize coverage. Create, manage […]