On-Demand Webinar
Fashion brands today face growing pressure to achieve more with less; shrinking budgets, tighter timelines and increasing demand for brand visibility. Traditional sample workflows are often slow, manual, and expensive and the cost of inefficiencies can quietly add up each season. For PR teams, every delay or misplaced sample doesn’t just add costs, it can mean missed editorial opportunities, reduced coverage, and diminished brand impact.
Whether you’re a PR Manager focused on increasing visibility or a Digital and Tech Leader looking to optimize internal processes, this session is for you.
In this on-demand session, you will:
Operations Specialist
Operations Specialist
VP of Marketing
VP of Marketing
Gina holds more than 14 years of experience in developing and managing B2B marketing and business strategies for global enterprise SaaS organizations. Previously, Gina led social media and communications of Infoempleo and was also part of the marketing team at Eltenedor, a Tripadvisor company. Gina is not only a team leader who is dedicated to achieving business objectives but also enjoys sharing her knowledge and passion for B2B marketing, as an active member of local education programs in prestigious business schools such as IED, ISEM Fashion Business and previously ESIC.
Strategic Account Director, US
Strategic Account Director, US
Trent Cummins is the Strategic Account Director, US at Launchmetrics, where he has spent the past 12 years partnering with enterprise brands across the United States and Canada. In his role, Trent works closely with marketing and communications teams at leading global fashion, lifestyle and beauty companies to help them optimize their brand performance through data-driven insights and digital tools. With over a decade of experience at Launchmetrics, he brings deep industry knowledge and a strong track record of building long-term strategic relationships with North American headquarters of top-tier brands.
If you’re managing the flow of samples across PR, marketing, and fashion teams, and you’re ready to move beyond outdated, manual processes to take full control of your strategy, this session is for you. While only 3% of revenues are currently reinvested into technology, 85% of CEOs recognize it as a critical lever for efficiency and growth. By the end of this session, you’ll be able to:
What is MIV?
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
How Launchmetrics Empowers the Fashion & Retail Industry
Fashion & Retail Master Every Aspect of Your Brand Strategy With Best-in-Class Fashion Business Software Accelerate your launch to market processes, measure your brand performance, optimize your operations and improve ROI with an all-in-one fashion retail software platform. Sample Management Maximize Editorial Opportunities & Accelerate Your Go-To-Market Launches “All PR departments at fashion brands should […]
6 Brand Performance Indicators That Really Matter
Success today isn’t just about how much you sell—it’s about how your brand is seen and the perceived value. That’s why understanding your brand performance is more important than ever. To stay competitive, you need to measure the intangible: how people feel about your brand, the value they associate with it and the impact it […]