Find out the latest information on how to implement transparency and efficiency when it comes to organizing samples across all departments of your business.
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Did you know that the fashion industry ranks second in the list of the most polluting industries (after the gas and oil sector)? The truth is, you probably do. No matter your level of seniority, the term sustainability has likely woven itself into the fabric of your brand’s ethos or, at the very least, its […]
In the midst of Fashion Weeks and the threat of a sharp slowdown in growth worldwide, most brands are most likely looking to optimize the internal processes of their sample management system. Between the stress of meeting deadlines with the collection launches or the loss of samples before fashion shows and photoshoots due to miscommunication […]
As a fashion brand, how you track and manage samples matters. Outdated sample management systems create a variety of problems – the consequences of which can ripple through to different areas of the business and deeply affect your bottom line. That’s why sample trafficking is one of the crucial (yet often overlooked) areas to address […]
On-Demand Webinar Launchmetrics Solutions: How to Optimize your Sample Management Is this webinar for you? Optimize Your Sample Management In order to keep up in a digital landscape, within an increasingly saturated market, the sample process flow has changed for most brands in the industry, and with the high number of steps involved in fashion’s […]
On-Demand Webinar Launchmetrics Solutions: How to Effectively Manage your Samples to Increase Efficiency Is this webinar for you? Power Up Your Sample Management with Launchmetrics Solutions Losing samples? Trying to find the best tool for your teams to manage samples? Looking to increase your sample management efficiency? Welcome to Launchmetrics Solutions – a series of […]
Fashion samples, and sample management, are a critical part of your collection launch process and there are many expectations for them. They need to be made in time for your collection launch or fashion show, but also confirmed and agreed upon before mass-producing any garments. They are also vital in order to get media coverage […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer. Today we will talk you through our integration between our Samples and Galleries app. As the world turns […]
Sample loans or gifting to fashion journalists and/or other key influencers are two of the most common strategies used by marketing professionals and communication specialists within the fashion and retail industries.
Currently, fashion brands are discovering new ways to present their collections and campaigns. They are considering YouTube, Instagram, and new digital platforms and formats such as London Fashion Week, to showcase their collections to fashion buyers and curious customers. But, did you know that these “presentations” are just one part of the launch-to-market process? Before […]
Welcome to the first episode of #TheStrategySide by Launchmetrics – our new podcast where we will share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. To kick off the series, our first episode features a conversation with Launchmetrics’ Account Director, Trent Cummins who discusses the importance for businesses […]
Fashion & luxury brands are pushing toward faster, more frequent product drops as demands from Millennial and Gen Z consumers continue to grow. Unsold inventory, however, is becoming an increasing problem. It not only creates potential PR nightmares – such as the backlash from Burberry burning $37 million worth of products – but also affects […]
INCREASE YOUR PROFITABILITY BY IMPLEMENTING THE RIGHT PROCESSES Fashion & luxury brands are struggling with profitability as trends are pushing toward faster, more frequent product drops due to demands from a growing audience of Millennial and Gen Z consumers. Sample management for fashion businesses is key to boosting overall brand performance. Unsold inventory is on […]
Launching a clothing line today is more complex than ever before. With the market shifting rapidly and consumers expecting fresh, innovative designs, brands must be agile and strategic to make an impact. According to the Boston Consulting Group, if fashion brands continue to operate as they do now, they could face a staggering profit reduction […]
HOW IT TEAMS CAN SIMPLIFY ACTIVITIES IN THEIR BUSINESS ERP systems offer endless benefits for brands including a centralized inventory tracking system and sample cost monitoring. However, IT departments often struggle with supporting PR teams’ sample management activities because ERP systems are not built to track these products individually – especially to external locations like […]
In an industry that is becoming increasingly technologically savvy, luxury brands are seeing the benefits of a digital samples management system. Not only can brands track the location of every sample in their supply chain, they can coordinate between departments without double booking samples for important events or opportunities. So what’s next? Using RFID tags […]