An exploration of the most innovative PR strategies in the fashion, luxury and beauty industries for inspiration to build stronger relationships.
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In each company, the role of public relations and communications executives varies. However, there is one consistent underlying goal: to communicate a positive message about the brand, its products or services, corporate culture and core values to the media, general public and key constituents. Where does Public Relations come from? Some say that public relations […]
At the beginning of the year we wrote about 5 communication campaigns that we loved. Today, I’m going to show you the top 5 campaigns created by companies (and several agencies) that have completely thrown out traditional PR. To reach consumers, brands are investing in creating quality content across a large and growing number of […]
It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about: Most Shocking Second a Day Video (by Save the Children) The toughest challenge for any charity is to get your audience to empathize with your cause. Save the Children, achieves this […]
Last week, we saw in Holmes Global’s PR Report, that the main concern for PR agencies around the world was the digitalization of their services. Digital communications is not only linked to fulfilling their clients’ needs, but also to increasing their overall revenue by employing a digital strategy. However, this obstacle does not only a concern for PR […]