On-Demand Webinar
As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty brands took opportunities to be a part of the buzz through recurring sponsorships and various partnerships. Most recently, skincare brands took the spotlight, making their way to the backstage of almost every fashion show this season. Be it make-up or skincare, these beauty brands secured a regular presence, permanently shaping the backstage of fashion shows.
As the beauty brands continue to invest in fashion sponsorships, it will become crucial to understand the ROI of these activities to better distribute their efforts and secure a global presence, as well as press recognition. In this webinar we discuss:
Brand Ambassador Marketing 2025 for Fashion, Lifestyle and Beauty Brands
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
Beauty Marketing Tips I: How to choose the right Social Media channels for your strategy
Through the powers of Social Media and its constant evolution, every brand has the chance to run an impactful beauty marketing campaign. The path to great results and ROI is to thoughtfully choose the right social channels to support your strategy, depending on your messaging, goals, and target audience. With the global beauty industry generating over $500 […]