An exploration of the most innovative PR strategies in the fashion, luxury and beauty industries for inspiration to build stronger relationships.
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GDPR is the new European regulation for personal data protection, and is definitely something all marketing and communications teams in the fashion and lifestyle realm should fully grasp.
A GUIDE FOR LIFESTYLE AGENCIES IN THE DIGITAL ERA + A TEMPLATE FOR YOUR CLIENTS’ REPORTS The role of lifestyle agencies has become more dynamic and demanding than ever before with digital innovations transforming the fashion, luxury, and cosmetic industry. Brands are seeking ways to amplify their voices in an oversaturated global market and need […]
Have you ever found yourself constantly checking your brand’s social media, hoping to see your latest launch take off? Or maybe you’ve seen a product launch so perfectly executed that it seems like everyone in your feed is talking about it? A strong product launch campaign does more than drive immediate sales. It builds brand […]
New York Fashion Week is officially here and as the fashion month kicks off, runway shows become the hot topic of the fashion industry. Through the power of social media, the once private, industry-only event has become a global cultural moment, attracting not only industry insiders, but also end consumers. ⚡️ @sachinandbabi ⚡️ #NYFW #CFDANYFW ?: […]
2017 may have been a tough year for the fashion industry, but there were a few luxury brands who certainly knew how to invest their marketing dollars despite the challenges. With the rise of the experience economy, it’s no wonder luxury brands are pulling out all the stops, convincing consumers to spend their precious pennies […]
Versace, the iconic Italian luxury brand, and its sister line Versus, were on every fashionista’s Instagram feed during fashion month this year.
Finding the best PR agency to suit your specific goals and needs can be an overwhelming task, but fret not.
The monitorization of any brand’s PR impact in the fashion, luxury & cosmetics industries is essential when it comes to measuring the results of every new campaign or launch, as well as it is for defining a legitimate return on investment (ROI). For precisely this reason, Launchmetrics has just announced the acquisition of global media […]
We all know them. These are the brands that are able to keep up with the ever-changing and competitive landscape of fashion– quickly moving from one trend to the next, week after week. Today, we’ll be doing a deep dive into some of the most successful brands in this field to explore what they are doing well. […]
If you haven’t seen any of the Tezenis communication campaigns lately, then you’ve definitely been out of the loop! Just over the past year, the Italian underwear and apparel brand has launched quite a few campaigns that combine both digital and non-digital strategies, gaining great media coverage. From the capsule collection launched with world-famous pop […]
GET THE MOST OUT OF PR DURING FASHION WEEK Communication is important for the success of any product launch. But when it comes to fashion shows, an impeccable communication strategy is vital to get the right coverage for a new line. And how do brands communicate the details about a new collection to massive audiences? […]
So you have a great idea for a story. You know it’s timely and relevant and will garner a lot of web traffic. You’re so confident in this that you’ve gone ahead and written the article already. But what do you do with said article? Selling a story you’ve already written to a media outlet […]
More and more businesses, particularly in Europe, are opting for cross-cutting organisational structures that will enable them to conduct business globally. International communication is vital due to the need to follow parallel strategies, transmitting the same messages and building a homogeneous brand in many different markets. When we manage a global communication strategy and try […]
One of the golden rules in communication is knowing when the perfect moment is to launch your messages. The international calendar is full of key dates that are important to many different cultures — these are the celebrations that everyone wants to be a part of. And now that everything is digital, anyone can participate. […]
In the digitally and socially connected world that we are in, there is a sea of big fish out there trying to swallow the smaller ones. When I say fish, I’m referring to brands. It is important to have an understanding of the sort of brand that are you trying to build. What are you […]