Sports Brands & Digital Influence: A Study
As the influencer marketing landscape evolves, we spotlight the ways in which sports brands are utilising digital ambassadors.
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The Latest Content
We’ve Gone Mobile!
We listened to all your Samples wants, dreams, and desires… and now we’ve gone mobile.
How To Target Fashion Brands For Partnerships
Securing a partnership with a fashion brand is often exactly what your business needs to get to the next level. However, marketing to these brands is a big task. You’ll need to determine what brands will mesh best with your company’s marketing vision and which brands will offer you the level of visibility you’re looking for. Everyone has […]
Guide to Influencer Marketing during Fashion Week
September has always been a busy month for the fashion industry. With fashion weeks happening across the globe, brands work hard to perfect their collection debut, down to every last detail. And in order for shows to capture engagement, the guest list is carefully crafted with those selected to attend, usually possessing a social following that […]
Is Your Hashtag Breaking the Law?
Hashtags are everywhere. They have become such a common practice now that we have started using them far beyond their original purpose. Hashtags are in text messages, songs, chats, and advertisements. While they seem fun and harmless, you can actually get in hot water with the federal government for using them incorrectly! Even if you […]
5 Tips To Effectively Manage International Communication
More and more businesses, particularly in Europe, are opting for cross-cutting organisational structures that will enable them to conduct business globally. International communication is vital due to the need to follow parallel strategies, transmitting the same messages and building a homogeneous brand in many different markets. When we manage a global communication strategy and try […]
Communicating On Key Dates: Guaranteed Impact
One of the golden rules in communication is knowing when the perfect moment is to launch your messages. The international calendar is full of key dates that are important to many different cultures — these are the celebrations that everyone wants to be a part of. And now that everything is digital, anyone can participate. […]
Leveraging PR To Build Brand Affinity And An Emotional Connection
In the digitally and socially connected world that we are in, there is a sea of big fish out there trying to swallow the smaller ones. When I say fish, I’m referring to brands. It is important to have an understanding of the sort of brand that are you trying to build. What are you […]
Proximity Scoring: Optimize Your Influencer Relationships
Nowadays, no one argues against the need for brands to connect with their audiences on a variety of different platforms. And one way that’s gaining traction is Influencer Marketing. Applying this type of strategy enables them to reach a segmented influencer marketing audience and gain more credibility. However, many brands fails to get their influencers’ […]
PR By The Numbers
In each company, the role of public relations and communications executives varies. However, there is one consistent underlying goal: to communicate a positive message about the brand, its products or services, corporate culture and core values to the media, general public and key constituents. Where does Public Relations come from? Some say that public relations […]
Influencer Engagement: The Tipping Point Between Marketing And PR
Influencer engagement is the tipping point marketing and PR need to reach their audiences in the digital space.
“I Would Never, Ever, Ever Send A Press Release To An Influencer” – An Interview With Jay Baer
Last Monday, Jay Baer helped us build our Digital Communication Map that was launched during the World Public Relations Forum held in Madrid. Today, we are sharing our entire interview. The New York Times’ bestselling author, Jay Baer, is an expert in digital marketing, social media and technology trends. Without a doubt, he himself is […]
5 Communication Campaigns to Watch
It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about: Most Shocking Second a Day Video (by Save the Children) The toughest challenge for any charity is to get your audience to empathize with your cause. Save the Children, achieves this […]
10 Influencers of Communication: You Should Follow their Blogs!
Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions […]
[Survey] Status Of Influencer Marketing In 2014
Some may think that Influencer Marketing is just another buzzword, floating amongst conversations of nearly all communication and marketing practitioners. However, the findings in this survey prove that this practice is far from just being a passing phenomena—some answers from those surveyed have really surprised us with a high level of maturity and awareness about […]