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In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. As companies push towards differentiating their influencer marketing […]
The final installment in our #StateofInfluence series features Shirin Dhuper, who joined Krupp Group as the VP of Digital in February 2018. She has previously held digital strategy and influencer relations positions at Iconix Brand Group, Digital Brand Architects, and Socialyte. During her career, Shirin has created and managed the social media accounts for countless […]
The customer journey rarely follows a straight line. Consumers traverse multiple touchpoints across a variety of sources, channels and media types along their path to purchase. For example, a consumer might hear about a brand in an article on Elle.com, then see a makeup tutorial from Camila Coelho or gain fashion inspiration by influencer marketing, […]
For our 5th annual State of Influencer Marketing Report, we surveyed over 600 professionals in the fashion, luxury, and cosmetics industries, collecting a comprehensive data analysis of the current landscape of influencer marketing. For the report, we ran a series of interviews with selected industry professionals, in order to collect insider information on how they […]
It’s no secret that influencer marketing is now an accepted and common practice in the fashion, luxury and cosmetics industries, and has become central to many brands’ marketing efforts – whether it’s to boost notoriety by reaching new audiences, drive more traffic to a website, or to increase sales through product placement; so much can […]
Before I embarked on my current journey and moved to New York City, I was working as a Marketing Coordinator for a fashion influencer. By being part of a small team, I gained and learned skills required for different aspects of the business and within a year and a half, I had the opportunity to […]
Sending a press release like we used to 15 years ago is a dying practice. Communications departments and fashion, luxury and cosmetics agencies are evolving. They’re finding new ways to communicate, ways that resonate much more with the way we spread our messages on social, or interact with journalists, influencers, consumers, and users. “53% of […]
Davy Hezemans knows the fashion PR landscape in Amsterdam well. Coming from a family of entrepreneurs, Davy discovered that she possessed the business gene at an early age. After having her own sandwich bar and later a restaurant, she made a total career change and joined the PR agency Spice PR in 2003, which evolved to […]
Brick and mortar stores are undeniably losing strength as e-commerce sales continue to grow year on year; the fact is, consumer habits have changed. Such is the case that in the US alone, online sales were estimated to be $353.7 billion for 2017, and are projected to increase to $485.3 billion by 2021. This growing trend […]
Getting your PR email to stand out in a crowded inbox can be challenging enough. But that’s not the only key element to a successful email communication: what you say and how you say it can make or break your campaign. In our free PR Like A Pro ebook we’ve broken down 10 crucial areas […]
YOUR GO-TO TIP SHEET FOR EMAILING & MANAGING YOUR CONTACTS Email has increasingly become an important part of PR and communications teams’ day-to-day and emailing strategy continue to be as necessary and effective as ever. However, 53% of consumers confirm that they receive too many irrelevant emails from brands. Avoiding an excessive use of images, […]
A GUIDE FOR LIFESTYLE AGENCIES IN THE DIGITAL ERA + A TEMPLATE FOR YOUR CLIENTS’ REPORTS The role of lifestyle agencies has become more dynamic and demanding than ever before with digital innovations transforming the fashion, luxury, and cosmetic industry. Brands are seeking ways to amplify their voices in an oversaturated global market and need […]
The bigger the number of followers, the better the influencer.
For our 4th annual State of Influencer Marketing report we spoke with industry insider, Emma Gregson, the Managing Director at ITB Worldwide, an entertainment marketing, talent and partnerships agency. Not only did she offer us insights on what it takes to carry out a successful influencer marketing campaign, but she also gave her expert opinion […]
Finding the best PR agency to suit your specific goals and needs can be an overwhelming task, but fret not.