Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
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Fashion weeks offer brands a global platform to showcase creativity and innovation while providing ample opportunity for PR Impact and Marketing analysis. Their potential for driving massive value doesn’t end when the curtain falls on the last look of the runway – and any subsequent activity must spill into your PR Reporting. In our latest […]
The world of Fashion Weeks is a memorable event that wields a significant influence on the fashion industry at large . These events, held in iconic cities around the globe, are more than just showcases of new looks. They are catalysts for trends, and generators of brand visibility. From New York to London, Milan to […]
Brand collaborations between fashion and sportswear brands have transcended mere strategic business moves. They’ve evolved into a captivating fusion of creativity, culture, and commerce, providing a distinct means to engage and captivate audiences. McKinsey rightfully highlights this transformation, noting that: “sporting-goods companies are on a similar journey as fashion companies, involving a need to build […]
In the dynamic landscape of high-street makeup brands, the pursuit of excellence is never ending. Understanding your brand’s global standing is an essential asset in navigating this ever-evolving market. Do you have insights into both your local and global competitors? To maintain a strategic advantage, understanding your position in relation to other brands is crucial. […]
Each year, recognizing the key dates for Home and & Furniture Brands is critical to leverage opportunities in the Homeware and Design market. Attending international trade shows and events can be a game-changer for your business. These gatherings offer the opportunity to grow your network, showcase your brand to potential customers, and glean insights about […]
In the fast-paced world of fashion e-commerce, one element stands above all else: beautiful, high-quality images. Far from being solely aesthetic, these images serve multiple purposes across various departments. They’re fundamental to the success of any fashion brand. In this post, we’ll explore how to create e-commerce visuals that not only showcase your products but […]
As the sports retail sector faces fierce competition, navigating economic uncertainties is crucial for success. According to McKinsey, only 6% of sportswear organizations felt confident in their resilience and performance amidst soaring inflation in 2022 and ongoing economic challenges in 2023. Beyond economic factors, consumer buying habits are shifting, prompting questions about the primary channels […]
Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. While those features are still valuable, beauty brands today have a much more complex media landscape to contend with. Knowing how to increase media coverage to overcome this hurdle is now critical. To […]
Welcome to our dynamic beauty insights capsule series, where we uncover the transformative potential of beauty categorization. In this second installment, we delve into the captivating world of skincare. After this post, we’ll have one last, but not least, exciting blog coming up dedicated to haircare. Additionally, if you missed it, our first blog explored […]
If you haven’t jumped on Xiaohongshu, it’s time to get acquainted. From humble beginnings, this app has become Chinese social media’s go-to destination for lifestyle content and social shopping. The platform is wildly popular with young Chinese women in particular. It’s no wonder that some 140,000 brands are using it to connect with consumers in […]
In a landscape characterized by economic uncertainty and the ever-shifting nature of consumer markets, the furniture industry stands strong with a project revenue of USD$766.2B in 2023 worldwide. What’s even more impressive is that the market is projected to experience a steady annual growth rate of 5.02% between 2023 and 2027. What sets apart the […]
The Sportswear industry, being very unique, is defined by its emphasis on community building. Brands rely on brand ambassadors and influencers to effectively connect with their target audience. These individuals possess the ability to establish powerful connections with their followers. We’re not just referring to celebrity athletes who act as brand ambassadors, but also niche […]
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Welcome to our latest edition of #KnowYourMIV®. Today, we take a closer look at Coachella being one of the biggest and most anticipated music festivals in the world, hosted in Palm Springs, California. Every year, over the course of two weekends in April, fans can experience music and art performances, enjoy a variety of events […]