Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
The Latest Content
Did you know that 80% of creative content downloads from editors happen within 72 hours of Fashion Week’s launch? In fact, last season, brands generated more than +$155K in Media Impact Value™ (MIV®) through their images alone. Fashion is fast-paced and one powerful image’s media coverage can transform a brand’s online presence. But no matter […]
Looking to increase your Media coverage in China? You’re in luck, as the Chinese market has become increasingly important to international Fashion, Luxury, and Beauty (FLB) brands. Not only is China’s economy a huge opportunity – it’s one that continues to grow: According to a November 2022 report by Bain & Co, Chinese shoppers will […]
The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
In the midst of Fashion Weeks and the threat of a sharp slowdown in growth worldwide, most brands are most likely looking to optimize the internal processes of their sample management system. Between the stress of meeting deadlines with the collection launches or the loss of samples before fashion shows and photoshoots due to miscommunication […]
It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing strategies? Enhancing your marketing tactics or campaigns in the Fashion, Luxury, and Beauty (FLB) Industry often comes down to more efficient decision-making. “When making a business decision, it’s fundamental to consider […]
Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand in comparison to others? Do you have the data to enlighten you on your competitors’ tactics and strategies? This mini-blog series on 10 performing segmented brands has highlighted rankings on e-retailers, […]
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? Continuing on this mini blog series, we’ve already portrayed the rankings of selected brands from various segments: high-street, premium, […]
We’ve already determined the cream of the crop for skincare and brushed up on the most impactful makeup players. Today, we’re making our way through the delightful mist of fragrance brands that topped our Media Impact Value™ (MIV®) ranking in S1. From timeless classics like Chanel No.5 to more recent efforts like YSL’s Black Opium […]
Marketing reporting has never been more complex. While countless digital channels are leveraged, each have their own set of metrics, dashboards and performance indicators. It’s easy to get buried under the weight of data without a clear sense of which numbers truly matter. A smart strategy requires smart reporting, which means focusing on the right […]
In this article, we will explore the most impactful Influencers of 2022 and how their high-quality content, authenticity, and loyal followings can benefit beauty and fashion brands, as well as boost performance and Media Impact Value™ (MIV®) in 2022. Throughout the past few years social media has grown more central when it comes to brand […]
Do you know the position of your outdoor fashion brand in the market? Where does your brand stand in comparison to other brands? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? In this mini blog series, we’ve portrayed the rankings of selected brands from various segments: sportswear, high-street, […]
How to make a marketing impact at Singles’ Day Double Eleven (also known as Singles’ Day) has become the biggest shopping festival in the world, with sales now overshadowing Black Friday and Cyber Monday combined. So, what exactly is Double Eleven? And why are Double Eleven campaigns so crucial for China marketing? For luxury brands […]
In September 2022, presenting the Spring Summer 2023 collections, Fashion Week has returned to full speed, with every fashion capital experiencing an increase in an overall MIV® compared to the FW22 season. The key to this result came from Influencer participation where the Influencer Voice ranked 2nd in all four capitals. The presence of Influencer […]
The digital retail landscape in China is shifting. Social commerce is quickly eating away at the market share of traditional e-commerce giants, with Douyin at the fore. No longer just about generating brand awareness, content on Douyin stands to directly drive sales and conversions thanks to its superior e-commerce functionality and inbuilt Douyin Pay service. […]