Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
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The field of business communication has changed drastically. In fact, it’s still changing as we speak. It is undeniable, and clearly places a major challenge for everyone involved in public relations and corporate communication. There are new channels that are much more dynamic in nature, new players… But, what are the root indicators that have […]
At the beginning of the year we wrote about 5 communication campaigns that we loved. Today, I’m going to show you the top 5 campaigns created by companies (and several agencies) that have completely thrown out traditional PR. To reach consumers, brands are investing in creating quality content across a large and growing number of […]
“Fashion Weeks” are the talk of the town. Whether printed out on glossy paper or posted on the web or social networks, everything that happens on the runway is and always will be at the center of any conversation for weeks after. These shows are hosted all over the world—New York, London, Milan—with the most […]
Before 2011, few people in the fashion industry had ever heard the term “big data.” Take a moment to look at this Google Trends chart that tracks interest in “big data” over time—you’ll see a remarkable explosion of interest in the topic over the past few years. What is big data and how can it […]
Traditional communication used to be top-down. Messages were driven directly from the company to the user or prospect, without real interaction between brands and their audience. Even then, sometimes consumers felt that brands traditional approaches (through radio, TV, newspapers) were intrusive in their personal lives. In these last years, things have changed and such strategies […]
It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about: Most Shocking Second a Day Video (by Save the Children) The toughest challenge for any charity is to get your audience to empathize with your cause. Save the Children, achieves this […]
Have you decided to launch your corporate blog? Congratulations! But before you start, it’s important to stop, think and reflect, so you don’t get overwhelmed. To help you prepare for it, I’ve come up with a list of 10 questions that you should ask yourself before creating your corporate blog: 1. What are the goals […]
Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this field, they should definitely be in your list of weekly must-read material. Some of them like Brian Solis, Kevin Dugan or Arik Hanson participated last month in our post “5 Predictions […]
The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. [popshow id=”1″ type=”show”] Legendary businessman Peter Drucker famously said, ”Trying to predict the future is […]
Some may think that Influencer Marketing is just another buzzword, floating amongst conversations of nearly all communication and marketing practitioners. However, the findings in this survey prove that this practice is far from just being a passing phenomena—some answers from those surveyed have really surprised us with a high level of maturity and awareness about […]
So, the year is almost over and we thought it was a good time to present the best PR and communication campaigns that will (most definitely) inspire you. While some of them caught our attention briefly and others made us think deeply, they all have one thing in common—they created some serious awareness about the […]
Companies always need to work on their corporate reputation—whether that be through external communication, sending out press releases, throwing events for journalists and influencers, etc. brands have always got to keep the dialogue going. Having a good reputation with external stakeholders is everything. But what about internal communication? Not only the kind that makes the […]
Last week, we saw in Holmes Global’s PR Report, that the main concern for PR agencies around the world was the digitalization of their services. Digital communications is not only linked to fulfilling their clients’ needs, but also to increasing their overall revenue by employing a digital strategy. However, this obstacle does not only a concern for PR […]