Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
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Social media has completely changed how brands grow and connect with consumers. Platforms like TikTok, Instagram and Pinterest have redefined how collections launch, trends spread and communities form—even how purchases are made. In 2024, 44% of global consumers purchased apparel and accessories three to seven times via social media, while 24% reported buying eight or […]
From Fashion Weeks to product launches, events have long been recognized as essential marketing strategies for driving brand awareness, increasing visibility and engaging global audiences. Whether it’s a grand-scale gala or an intimate activation, events are a significant investment—both in budget and effort. Ensuring these investments yield maximum efficiency and ROI is paramount. Effective event […]
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
What’s the Secret to a Great Marketing Campaign? How does a brand take the leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. But, what does this even mean? […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]
For brands within the fashion industry, anticipating product demand is not just an advantage—it’s essential to staying competitive. The power to predict best-sellers and ensure sell-through is the goal for any brand, yet it’s often hindered by fragmented processes and limited visibility into what truly drives product success. While market research and performance analysis of […]
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Black Friday has become a global phenomenon. In 2023, worldwide sales reached a staggering $70.9 billion—up 8% from the previous year. Together with Cyber Monday, this landmark shopping period presents both significant opportunities and challenges for brands, particularly in the fiercely competitive Fashion, Lifestyle and Beauty (FLB) industries. To help navigate this high-stakes season, we’ve […]
Relationships are at the core of success for Fashion, Lifestyle and Beauty (FLB) brands, whether it’s connecting with media outlets, VIP clients, celebrities or influencers, these networks are essential. However, managing such vast and varied contacts requires more than just spreadsheets—it demands a streamlined, strategic approach. As brands grow, the complexities of managing multiple relationships […]
Using a clothing inventory spreadsheet is one way to manage your fashion samples—but it’s not the best way. If you’re struggling with lost samples, inconsistent data and inefficient processes, it’s time to take a look at the alternatives and discover a better solution. This post is here to help. In it, we’ll take a look […]
In the fashion, lifestyle and beauty space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance and […]
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]
Did you know that brands with a strong online presence can increase their revenue by up to 20%? According to a study by Deloitte, brands with a strong online presence can see an increase in their revenue by up to 20%. In today’s fast-paced digital landscape, a robust online presence is not just optional for […]
In today’s fashion industry, profitability, sustainability and efficiency are more than just buzzwords—they’re essential goals that every brand strives to achieve. But how can brands reach these goals swiftly and seamlessly without disrupting their operations? Let’s start with the foundation of every fashion brand: the products. As highlighted in our latest eBook, Mastering Sample Management, […]
When it comes to building lasting connections with your target audience, events are just as crucial as ever. That’s why, in our hyper-digitalized world, the fashion industry is still so event-centric. On our Launchmetrics Events module alone, we register over eight thousand events every year! This vast number of events highlights their critical role in shaping […]