Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
The Latest Content
When it comes to marketing to Gen Z, authenticity isn’t just a buzzword—it’s a necessity. This generation, born between 1995 and 2009, has grown up in a digital era where information is ubiquitous and skepticism towards traditional advertising runs high. As such, Gen Z demands transparency, genuineness and a deeper connection with brands. This is […]
Imagine launching your biggest campaign of the year, with a substantial budget for a high-impact awareness event. You have invested in influencer and celebrity seeding, partnered with ambassadors, and invited the most powerful content creators in the market. In theory, the launch campaign is bound to succeed, but in reality, has all the investment paid […]
Every PR professional dreams of achieving countless media mentions, but once that dream comes true, it can feel like a bit of a nightmare having to track them all! These mentions not only gauge the success of PR and marketing teams but are also essential for driving brand visibility, positioning the brand across markets, analyzing […]
In today’s competitive market, collections are more than just a series of products; they embody a brand’s essence, driving its storytelling, performance, and revenue. Samples from these collections are pivotal—they fuel editorial features, shape marketing strategies, and secure influencer endorsements, all of which significantly impact customer purchase decisions. Yet, despite their importance, many brands struggle […]
Influencer marketing has become a foundational element in every marketer’s strategic playbook across diverse industries. In the fiercely competitive landscape of fashion and beauty, characterized by an abundance of information and advertising inundating customers, the challenge of brand differentiation and effective audience engagement looms large. Strategically identifying a resonant Voice to cut through the noise […]
AI media monitoring is quietly weaving a revolution in the fashion industry, transforming the way we spot trends, as well as how we manage campaigns, craft brand stories and even manage samples. And while the potential of artificial intelligence is both daunting and awe-inspiring, the question we’re here to ask is, what can brands do, […]
In today’s digital landscape, AI capabilities have sparked a desire for efficiency. There is a clear demand for seamless task completion without extensive data browsing. But navigating the vast amount of information is challenging. especially when you consider that in 2023 the Fashion sector generated over $64 billion in Media Impact Value® (MIV®). This figure […]
In an age where consumers value endorsements from trusted sources, understanding the metrics of earned media isn’t just advantageous—it’s essential. Knowing who advocates for your brand and what they communicate is indispensable for navigating today’s marketplace with precision. In the field, industry professionals know how tedious it is to manually track social media and online […]
Key calendar moments like Valentine’s Day are popular with consumers who love adapting their wardrobes to special occasions. Simultaneously, PR professionals and brand marketers are altering campaigns to suit the style of each event and capitalize on occasions through coverage. Meanwhile, media analysis is becoming growingly complex. But these dates play a critical role for […]
In an industry where creativity meets commerce, sample tracking software is crucial for your sample-driven strategy. From a design concept to the bright lights of the runway and even sample send-outs, brands still face common challenges throughout the sample journey. Losses, delays, complications in responding to multiple requests and uncertainty about the return of each […]
Are you gearing up for your 2024 marketing plan? If so, you’re likely grappling with the daunting task of analyzing last year’s data, drawing valuable insights for your campaigns and wondering how to accomplish efficient cross-channel marketing reporting. Fortunately, we have an exciting new feature to introduce you to within the Launchmetrics Insights module: Ad-hoc […]
Some phrases shouldn’t be spoken out loud – like saying ‘Macbeth’ in a theatre or ‘Voldermort’ to any Harry Potter fan. The same rule applies in the world of Fashion, but the phrase professionals avoid is ‘sample tracking’. Yes, ‘samples’ is a trigger word felt across the FLB landscape. Why? In the past, managing, tracking, […]
With the Olympic and Paralympic Games on the horizon for July 2024, the global spotlight extends beyond athletes to the sportswear brands that wear them. Now that athletic aesthetics permeate our everyday life—beyond gym walls, studio spaces, or yoga studios—brands must evaluate their standing in the global market. This evaluation is more important than ever, […]
Is Instagram worth it? Well, when it comes to creating a successful strategy for Brand Amplification, Instagram may be the perfect platform with 90% of Instagram users following a business account. The platform can be used for brand amplification if you can manage to reach the correct audience, with 62% of users using the platform […]
As we approach the end of 2023, one of the industry’s pivotal events is coming up. With Black Friday around the corner, the competition among affordable luxury brands intensifies. The choices made at this juncture could make the difference between heightened brand visibility and fading into the background. Consumer preferences are continuously changing, so understanding […]