Find focused data analyses of marketing campaigns, product launches and events to gain insight into how to improve your own data and analytics processes
The Latest Content
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JANUARY Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
After the first edition in Dubai in 2020, LVMH renewed its Watch Week experience in a virtual event to allow the Group’s Houses – Hublot, Zenith, and Bulgari – to share their latest creations and innovations with the press and customers around the world. From January 25 to 29, the LVMH Group organized press conferences […]
Friday the 12th of February, 2021 marks the Year of the Ox and the start of celebrations for Chinese New Year. And, with China set to be the world’s largest luxury market by 2025, it’s no surprise that brands across the globe are activating campaigns, creating tailored collections, and initiating collaborative partnerships all centered around […]
A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® As brands in fashion and luxury continue to battle through the ramifications of the pandemic in Europe and the US, China has started to see a steady recovery, and is set to be the world’s largest luxury market by 2025. In fact, China was the only region […]
Overall, Kamala Harris generated a total MIV® of $19M for the three brands she wore across the Presidential Inauguration.
Last September, Gucci announced a surprising partnership with The North Face. While many luxury brands have already partnered with streetwear brands such as Jordan x Dior, Adidas x Prada or Supreme x Louis Vuitton, this is the first time a luxury brand has collaborated with an outdoor brand, making this one of the buzziest collections […]
As we enter 2021, it is clear that the ramifications of COVID will have a sustained impact on businesses in the fashion, luxury, and beauty industries. The acceleration of digital transformation as a direct result has meant that brands have been faster to adopt new technologies in order to operate more efficiently whilst working with […]
In our recently launched report on the athleisure industry, we found that celebrities were some of the highest value-earners for brands in 2020, with most of the top posts by MIV® coming from partnerships with the likes of Cristiano Ronaldo and Selena Gomez. Alongside this, we’ve also seen an increase in co-branded product launches, where […]
Welcome to the latest installment of #KnowYourMIV! This month, we analyze our first TikTok campaign to understand the impact of specific influencers on a platform that has taken the world by storm in 2020. For this analysis, we have decided to track one of the most well-known creators on TikTok – Addison Rae – and […]
With the rise of digitalization, consumers of today have been shifting towards purchasing online and connecting through social networks like Instagram and TikTok. As a result, Fashion, Luxury, and Beauty (FLB) brands are shifting their strategies to stay aligned and relevant, but also focusing more of their efforts on ROI and improving brand efficiency. Thus, […]
We were pleased to welcome Thomas Husson, VP, Principal Analyst at Forrester to our recent digital summit, Performance by Launchmetrics, which took place on November 5th. For his keynote session, Thomas spoke about brand equity and shared exclusive insights from Forrester on why brands need to measure consumer energy and present a holistic message, story, […]
Welcome to the latest installment of #KnowYourMIV! This month, we take a look at Armani Beauty’s Luminous Silk campaign, and particularly the value that Influencers directed towards the brand. Mega Influencer Jessica Wang contributed to the campaign, drumming up exceptional value in terms of MIV® from just one post. Jessica is a fashion and beauty […]
Chinese consumers expected to account for around half of all global spending on high-end brands in 2020 (up from 37% last year).
By now, you’ve probably watched the third film of the “You Can’t Stop Us” campaign by the athletic giant, Nike. With over 58M views since its debut on July 30th, the short film is perfectly edited to showcase the common thread shared by 53 athletes of various sports and diverse backgrounds. The campaign and film […]
APPROACHING THE NEW NORMAL: KEY LEARNINGS FROM THE UK AND NORDIC FASHION INDUSTRIES The emergence of Covid-19 displaced the fashion, luxury and beauty industries worldwide. In this report, we spotlight key industry trends and dive deep into brand performances while benchmarking the mass market, premium and luxury fashion, and retail industries in the UK and […]