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The beauty and cosmetics industry in China is one of the fastest-growing and most promising fields of business in China for the near future. As of 2020, China became the world’s second-largest beauty and personal care product after the U.S, according to Statista. Consumption in the cosmetics sector in China is expected to exceed that […]
Founded in 1946, the Cannes Film Festival highlights many highly acclaimed films from around the globe. From documentaries to animations, stars from a wide array of industries gather to showcase their most anticipated works. While the event is centered around movie-focussed talent, the Cannes Film Festival is also considered a key event in the FLB […]
On-Demand Webinar Launchmetrics Solutions: How to Benchmark your Marketing Campaigns against Competitors? Is this webinar for you? Struggling to find the right KPIs to analyse your brand performance? Want to understand your position in the market? Curious to see what your competitors are doing? Watch the replay to learn: Get to Know Our Industry Expert […]
On-Demand Webinar The State of Measurement 2022 with Publicis Sapient Is this webinar for you? The age of digitization presents both a challenge and an opportunity. In this webinar we will discuss: Get to Know Our Industry Expert Speakers What to Expect From This Webinar The age of digitization presents both a challenge and an […]
In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™. In December 2021 an announcement was made, revealing a renewed collaboration: The North Face x Gucci – The Second Chapter. Launchmetrics analyzed all placements mentioning TNF x Gucci to determine how […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® Brand across all industries are continuing to work hard and recover ground following the unprecedented declines within the luxury market in Europe, the US, and China amid the global Covid-19 pandemic. As these recovery efforts continue, China presents the greatest opportunity for growth […]
Double Eleven is the largest and most important shopping festival in China and indeed, in the world. Discover our report covering the ten fashion brands and ten luxury brands with the highest Media Impact Value™ (MIV®) for Double Eleven 2021, and learn about the limitless opportunities that await brands that leverage this festival. This report also […]
A SPECIAL YEARLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY Welcome once again to our ‘Beauty Unboxed’ series. As you might know, for a whole year we have been analyzing the top 10 influencers by MIV® for premium, luxury, and mass market beauty brands. As we are almost arriving at the end of 2021, we […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® After unprecedented declines within the luxury market in Europe, the US, and China as a result of the global Covid-19 pandemic, brands across all industries have recovered to be stronger than before. Following the downturn, China presented the greatest opportunity for growth in […]
After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on the Croisette in 2021. Only a few days after Paris Fashion Week, the red carpet became a hub of expression for luxury fashion, jewelry, and beauty brands once again. In partnership […]
A QUARTERLY RANKING OF LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® In this third edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within three leading markets, and luxury fashion ranking. After unprecedented declines within the luxury market in Europe, the US, and China as […]
TikTok is one of the fastest-growing digital platforms, with more than 100 million monthly users in the US alone. The short-form video app is a growing platform for fashion and beauty marketers and has become an essential marketing channel due to its high creator engagement rates and creative edge for brand storytelling. Brand and product […]
Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result? In this data brief, you will find:
A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® In this second edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within three key markets. As brands in fashion and luxury are slowly trying to return to normal activities following the pandemic in Europe and […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF FEBRUARY Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury, or mass-market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are […]