Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
The Latest Content
The eternal problem: How to measure the results of your communications activities. Social media campaigns are great (very powerful segmentation, flexibility, affordable, with different formats…), but measuring real impact on the web and on mobile devices, and on business overall, can be a real nightmare. If there’s one thing your boss needs it’s reliable and […]
Once you’ve identified the ideal influencers for a campaign, the next step is to contact them, engage with them and lay down the foundations of an on-going relationship. This is a fast process and is becoming the new challenge for online communication strategies: a challenge that is not overcome by the classic “if I pay you, you […]
More and more companies are becoming aware of the vast importance that social media has within the scope of their overall Online Marketing strategy.
For Part III of our Why Hong Kong series, we chat with Olivia Tsang, Hong Kong’s premier fashion photographer and stylist at @oliviatsanghk. How did you get into fashion? Ever since the age of four, I always thought that I was going to be a painter. But when I was in university in New Zealand, I […]
Target audience, lead generation and strategy—“Influencer engagement” is the new term that marketing and digital communication gurus and experts are throwing around. As strange as it may seem, influencer engagement has actually got a lot more in common with what we used to call public relations than with any other kind of marketing theory.
Tell us a little bit about where you come from… I’m from Long Island, NY. I was born and raised in Commack (most famous for also being the hometown of Rosie O’Donnell). I moved to Los Angeles for college and ended up staying for 12 years. I eventually moved back to New York City in […]
In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a trip somewhere in exchange for a favorable column in their magazine. In today’s digital world, this type of PR simply no longer exists. These professionals have become affiliated with “communication” rather […]
Since announcing the Augure and Fashion GPS merger in January, there have been a multitude of extremely exciting transformations within our new company, Launchmetrics. The objective has always been clear: to make create a vibrant brand that’s full of energy— ready to take on the new challenges that await us. From now on, you will […]
Fashion Trend Analysis: What exactly is Athleisure? “Casual clothing – like yoga pants, sweatpants and hoodies – that are designed to be worn for exercising and for doing (almost) everything else.” This is Merriam-Webster’s definition of athleisure, the new fashion trend that has been taking the industry by storm. From brands like Lululemon and Athleta, to […]
Instagram is a photo sharing mobile application designed for storytelling. And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. Eva Chen, Instagram’s Head of Fashion Partnership, explains, “It democratizes fashion. There’s a greater connection to the […]
Aliza Licht has been a part of the Launchmetrics’ team since 2006. But before joining as a member of our board, Aliza was actually one of our early clients when working with DKNY. Her “know-how” in fashion is definitely what gives her an edge — she knows what’s going on in the industry. This deep […]
So what is Fashion, Culture, and Design? SC: It’s an unconference. One day, 10 conversations, 40 speakers, no cliches or PR product pitches. Unlike other conferences, the attendees will be able to engage with speakers. Every panel will have a healthy Q&A portion and I encourage everyone to bring their questions. Fashion, culture and design […]
On average, young adults spend almost five total hours a day on their phones – almost a third of the time they are awake. And most don’t even realize it. According to a study conducted by a British psychologist, Richard House, there is a vast lack of awareness around people and noticing how much time […]
Tell us a little bit about where you come from… I was born in Cannes, in Southern France. I graduated from Sciences Po with a Master’s degree in Economics and Finance. I’ve returned to my alma mater as I happen to teach a class on “Digital Strategies for Innovative Brands” at Sciences Po right now. […]
During fashion week, fashionistas have to make sure that 1.) their outfit is always on point and that 2.) their tech gadgets are charged and loaded with the best apps for work and travel. Here’s a list of things you won’t want to live without: Phone case: A phone is not just for practicality anymore– […]