Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
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History was made, according to the CFDA, when the first ever fashion week, dubbed “Press Week” at the time, was organized by publicist Eleanor Lambert in 1943 to showcase the latest collections during World War II. Just to give you an idea, the fashion week photos from this event are in black and white – […]
With New York Fashion Week: Men’s rapidly approaching, you may have channeled all of your energy into styling yourself for the lens of Tommy Ton instead of reviving your tech-tools in preparation for the big week. Well, fear not! Launchmetrics has gathered a list of the hottest fashion industry trends so you’ll know the hacks, […]
Have you ever wondered how mass retailers keep track of samples? We talked to Jenny Akerman-Smith, Managing Director of our UK office, about how one of the world’s largest e-tailers was able to transform the way they monitor, manage and move samples within their individual teams and departments, and across their global business.
With a population of approximately 318 million people, Adweek reports that an estimated 67% of Americans are active on social media to some capacity. Roughly 200 million users on social sharing sites in the U.S. meaning that you have 200 million reasons to create and share killer content, and 200 million opportunities to stay relevant–especially […]
The carefully orchestrated runway production at Fashion Week, while both beautiful and exciting, is just one aspect of the launch-to-market process. From conceptualizing the scope of a product to achieving the buyer and customer transaction, any designer can attest that there are a host of tasks to complete within the cycle before any given garment, […]
We are proud to present the second edition of our research on the State of Influencer Engagement. This year, we have surveyed over 600 communication and marketing professionals from 32 countries and 30 different fields with the aim of understanding their challenges and best practices when rolling out their influencer programs. [popshow id=”1″ type=”show”]Bearing in […]
Since the earliest days of the industrial revolution, companies of all kinds have looked to technology for improving efficiency in the workplace. In the early 1800s, for example, the development of the power loom increased a textile worker’s output by a factor of about 40. The development of the cotton gin increased the productivity of removing […]
Nowadays, no one argues against the need for brands to connect with their audiences on a variety of different platforms. And one way that’s gaining traction is Influencer Marketing. Applying this type of strategy enables them to reach a segmented influencer marketing audience and gain more credibility. However, many brands fails to get their influencers’ […]
Much has been said about influencers and brands over the last few months, mainly about how brands are leveraging the opportunities provided by these people to make their product and/or services reach a broader and yet more segmented target group.
In each company, the role of public relations and communications executives varies. However, there is one consistent underlying goal: to communicate a positive message about the brand, its products or services, corporate culture and core values to the media, general public and key constituents. Where does Public Relations come from? Some say that public relations […]
On January 20th, President Barack Obama gave his annual State of the Union Address—a speech primarily focused on his “greatest hits” to try to strengthen his standing as he moves into his final year of his first term as President of the United States. He talked about how the economy had improved significantly, emphasizing the […]
Brands were determined to fight against breast cancer this past October, coming up with innovative communication campaigns to show their support the cause. For the month of November, brands have been showing off the “moustache” to help fund more research and find the cure for prostate cancer. Movember’s objective (Moustache + November) may seem silly at […]
Influencer engagement is the tipping point marketing and PR need to reach their audiences in the digital space.
This Tuesday’s 2014 United States Senate Elections are the talk of the town. Democrats and Republicans are doing everything in their power to win as many votes as possible in a race that has extended onto social media. According to the latest NBC poll released on Sunday, the Republican Party may take control of the Senate. However, what does […]
Last Monday, Jay Baer helped us build our Digital Communication Map that was launched during the World Public Relations Forum held in Madrid. Today, we are sharing our entire interview. The New York Times’ bestselling author, Jay Baer, is an expert in digital marketing, social media and technology trends. Without a doubt, he himself is […]