Discover the latest articles, insights and expert guides tailored for Fashion, Lifestyle and Beauty professionals. Covering everything from data insights to marketing strategy, the Launchmetrics blog has everything your brand needs to improve your marketing performance.
The Latest Content
Content optimization is a term we instantly associate with website optimization to improve positioning on search engines, such as Google. However, the amount of channels available to drive traffic to our website (and thereby boost brand visibility) means we have to go well beyond using the most common SEO tricks — we need to optimize […]
As expected, New York Fashion Week has been a whirl of surprises, from Givenchy opening his show to non-celebrity guests to Zac Posen’s LED dress, up to the introduction of Periscope on the catwalks. And it was a special week for Alexander Wang, who celebrated his brand’s 10th anniversary. The spring-summer 2016 collection was an […]
As the digital landscape becomes more prominent in the fashion sector, brands are going have to start looking for alternative methods to promote their products. To that end, social media influencers are the segue for fashion brands to reconnect with their audiences on social platforms.
It’s that crazy time of year again when brands, agencies, photographers, buyers, editors — okay, the entire fashion industry — gets ready to strut their proudest collections during the Fashion Weeks season. This is also the time when social media users and fashion-addicts grow impatient about discovering the new trends. Live from the catwalks, guests […]
For the first interview in our Why Berlin series, we’ve had a chat with Camille Maciet, Business Development Manager at Stylight. We were very excited to talk to industry professionals about tech, fashion, and trends in Berlin for this series! What is your role in the fashion industry? I work as a Business Development Manager at […]
A couple of months ago, we started a series of meetups about Influencer Marketing. So, to celebrate the beginning of Paris Fashion Week, I proposed the following topic: “From bloggers to influencers: how Influencer Marketing has disrupted the fashion world.” One of the main characteristics of Influencer Marketing is the fact that bloggers and influencers […]
More and more businesses, particularly in Europe, are opting for cross-cutting organisational structures that will enable them to conduct business globally. International communication is vital due to the need to follow parallel strategies, transmitting the same messages and building a homogeneous brand in many different markets. When we manage a global communication strategy and try […]
One of the golden rules in communication is knowing when the perfect moment is to launch your messages. The international calendar is full of key dates that are important to many different cultures — these are the celebrations that everyone wants to be a part of. And now that everything is digital, anyone can participate. […]
Tell us a little bit about where you come from… I come from Reunion Island, a little French island in the Indian Ocean. It’s a place full of charm with its diversity of cultures, religions, and social backgrounds. During my childhood, I had really bad grades at school, but I did not discourage myself… I […]
We’re kicking off our series about the fashion scene in Berlin with a short introduction to the city!
Digital influencers are the new celebrity and brands everywhere are exploring ways to recruit them. From everyday engagement to assembling teams of brand ambassadors to placing product to inviting them to live events, markets seek to close the gap between digital influencers and the active digital customers who follow them. Many digital consumers rely on […]
In the official definition, an influencer is one that influences. Thank you, Merriam Webster. In 2016, influencer marketing is considered the next big thing. Forbes states that influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals who have influence over potential buyers. Within an industry that’s getting faster […]
Tell us a bit about where you grew up: I am from two completely different worlds. I was born in Malawi, Africa and spent the first eight years of my childhood there, living modestly in the countryside. Then we moved to Sussex, England in the 1980’s. The change was eye opening, to say the least. […]
According to our latest study on The State of Influencer Marketing in 2015, 93% of those surveyed said that their current relationship with influencers brought them real profits. And you’ll ask: “Real profits? How is that measured? And that’s what this post is about, to show you how to easily analyze campaigns with influencers. Measure […]
In an industry fueled by female consumption, there have been a surprisingly small number of women behind many of fashion’s top brands. However, a few notable women have risen to the top of the industry’s most well-known houses, influencing brands’ visions and inspiring other women to join the business of fashion.