Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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Gain the Data Insights You Need to Master Your Gen Z Marketing Strategy Generation Z is rewriting the rules of fashion marketing, forcing brands to adapt to a new era of value-driven, authentic, and community-focused interactions. As traditional fashion marketing approaches are upended, key questions arise: How are fashion and sportswear brands staying relevant? Which […]
It’s no secret — the sportswear industry has been booming since 2020 and shows no signs of slowing down. But, it’s not just down to consumer trends and the growing desire for well-being and comfort. There are sportswear brands in the industry that are leading the charge and capitalizing on intelligent sports marketing trends that […]
The industry’s most extravagant night of the year – The Met Gala 2024 – has returned for yet another season, gathering Hollywood’s biggest stars and fashion insiders to a celebration bigger than ever – and for fashion, lifestyle and beauty brands today, it’s an opportunity to drive impact that extends far beyond a fleeting moment. […]
Curious about the trends and brand strategies shaping the luxury industry today? Understanding what drives Watches and Wonders, the pinnacle of luxury on the industry’s calendar, is an excellent start. Discover data-driven narratives of Watches and Wonders 2024 with Launchmetrics’ industry-reference report, which identifies and breaks down strategic insights that go beyond the glamour. Uncover […]
An Insight Into the State of the Mass Market Industry and Fashion Marketing Trends When mass market fashion brands stepped into 2024, they faced a new set of challenges and looming economic uncertainty. Fashion marketing trends are more difficult to forecast. Equally, a set of third-generation brand disruptors are shaking up the scene. Fast fashion […]
Discover the key data insights driving the leading Fashion Weeks Are you looking for exclusive access to the data, activity, and evolution of this season’s Fashion Week? Our industry-reference reports identify and break down the pivotal insights from this season to shed light on the current state of leading runways. We examine the underlying trends […]
Everything You Need to Know About PR Reporting to Measure Your Fashion Coverage Efforts and Empower Your Media Monitoring Reporting Understanding whether your PR reporting and media monitoring strategy is worth the time and money invested is no easy feat. It used to be a matter of simply tracking fashion magazines or red carpet events. […]
Discover Fashion Marketing Trends for a Powerful Brand Strategy Did you know that the Fashion industry accumulated $64.3B Media Impact Value™ (MIV®) in 2023? That’s a +24% increase compared to 2022. Despite global economic challenges and fast-changing trends across the landscape, Fashion is not slowing down. But while our data underlines fashion resilience, it emphasizes […]
All the key data from this iconic and value-rich event Are you looking for unlimited access to the data, activity and evolution of Paris Fashion Week®? Our report identifies and breaks down the pivotal insights from this season to inform your future Fashion strategies. We examine crucial trends including regional results, so you know which […]
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands Unleash the Key to a Powerful Instagram Marketing Strategy Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
In the world of surfwear brands, competitions and events are vital platforms for showcasing new collections and expanding brand awareness. Our latest data report delves deep into the performance analysis of two iconic surf events: Hurley Sunset Beach and Billabong Pro Pipeline. These two predominant surf events have become pivotal in surfwear brands’ marketing strategies, […]
In this data brief, we’ve undertaken an analysis of the noteworthy achievements arising from collaborations between watch-wear brands. Our investigation has taken us deep into brand performance, with a particular focus on key partnerships. These collaborations included: Mido x Kim Soo Hyun, Omega x Swatch, Rowing Blazers x Seiko, and Staple x Fossil. Overall, we’ve […]
This data brief analyses of some of the world’s most successful eyewear brands under the umbrella of Safilo Group S.p.A., deep diving into their brand coverage. Moreover, this sheds light on prominent trends and tendencies that have enabled these brands to make a significant impact on a global scale. We’ve also taken into account a […]
The Fashion Industry is a highly competitive sector, and one brand that stands out in the world of High-Street Fashion is none other than Zara. Stay ahead of your competitors by delving into our Zara Benchmark, which delve’s into the brand’s performance in Q1 2023. Our evaluation analyzes the instrumental Voices and Channels that contributed […]