Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
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A Data Analysis on Sustainability within the Fashion Industry for the CNMI by Launchmetrics Sustainability is without a doubt one of the biggest issues confronting the fashion industry. However, the industry is looking to make changes and some brands have started to completely shift their business models. In this report, we are looking into what […]
The Modern Day-Day Approach to Securing More PR Coverage In today’s fast-paced world driven by digital and social, how can a fashion, luxury, or cosmetic brand generate press coverage and strengthen media relations? One often-overlooked strategy is to better leverage digital assets. By making assets available for global media contacts to search and download, brands […]
Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
Discover the most important cultural, regional and ecommerce holiday moments for beauty brands and how best-in-class brands capitalize on key celebratory days to generate buzz and drive conversion The beauty industry is more competitive than ever, and its landscape has evolved considerably in recent times due to the boom of new brands, products and platforms. […]
In recent years, consumers’ choice of skin care products has not only relied on brand publicity and word-of-mouth effects and reputation. More consumers and KOL choose to start with ingredients and rationally analyze the pros and cons of a skin care product. In the selection of specific skin care effects, whitening and anti-aging functions have […]
DISCOVER THE ROI OF BEAUTY BRANDS INVESTING IN FASHION SPONSORSHIPS As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty […]
Chinese New Year is a historically significant holiday. Its significance reaches all around the world, with United States Congresswoman Grace Meng introducing a new bill to make Chinese New Year a federal holiday in the U.S. Naturally, brands from various industries are keen to capitalise on any opportunity to increase sales – and holidays are […]
In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™. In December 2021 an announcement was made, revealing a renewed collaboration: The North Face x Gucci – The Second Chapter. Launchmetrics analyzed all placements mentioning TNF x Gucci to determine how […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® Brand across all industries are continuing to work hard and recover ground following the unprecedented declines within the luxury market in Europe, the US, and China amid the global Covid-19 pandemic. As these recovery efforts continue, China presents the greatest opportunity for growth […]
Double Eleven is the largest and most important shopping festival in China and indeed, in the world. Discover our report covering the ten fashion brands and ten luxury brands with the highest Media Impact Value™ (MIV®) for Double Eleven 2021, and learn about the limitless opportunities that await brands that leverage this festival. This report also […]
With the imminent generational shift, luxury fashion and high jewelry brands have started leveraging fresh, multifaceted, and digitally savvy ambassadors to drive their performance – what are the results so far? In this report, you will find:
A SPECIAL YEARLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY Welcome once again to our ‘Beauty Unboxed’ series. As you might know, for a whole year we have been analyzing the top 10 influencers by MIV® for premium, luxury, and mass market beauty brands. As we are almost arriving at the end of 2021, we […]
Shanghai Fashion Week has returned to completely in-person shows and is presenting the best collections from major designers at the Spring/Summer 2022 event. We have analyzed major brands, influencers, and brand media performance data to compile this data brief which provides key insights into the performance of Shanghai Fashion Week and a breakdown of the […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® After unprecedented declines within the luxury market in Europe, the US, and China as a result of the global Covid-19 pandemic, brands across all industries have recovered to be stronger than before. Following the downturn, China presented the greatest opportunity for growth in […]
A DEEP DIVE INTO THE TOP BEAUTY INFLUENCERS FOR MASS MARKET BEAUTY BRANDS IN SEPTEMBER 2021 Welcome to our Beauty Unboxed series where we bring you the top 10 Influencers by Media Impact Value MIV® for premium, luxury, or mass market beauty brands. This mini-report features a list of the most innovative and engaging creators […]