Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
The Latest Content
From Runway to Retail: Mastering Fashion Samples Distribution for Brands In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Clara Bredin Garcia, Samples Manager at Balmain and Atossa Saragusti, Customer Success Director at Launchmetrics, explored how Balmain has optimized its sample distribution process to maximize brand impact and […]
How to Maximize PR Budget for an Efficient Editorial Strategy In case you missed our live Masterclass, we’ve got you covered! Our exclusive fireside chat with Simone Mattioli, Data & Insights Specialist at Valentino and Alison Bringé, CMO at Launchmetrics, explored how Valentino leverages data-driven strategies to maximize PR budgets and enhance editorial efficiency. What […]
Fashion Week isn’t just about the runway—it’s where fashion and pop culture intersect to set the tone for the industry. From Menswear Fashion Week to Haute Couture Week, all Voices come together to set the season’s agenda. But with so much buzz, how do you determine what truly resonates? Launchmetrics’ industry-standard reports offer exclusive insights […]
In an industry where every moment counts, making an impact during key industry events goes beyond the runway—it’s about shaping the global narrative. From the most talked-about shows to the strategies driving brand performance, understanding the dynamics of these events is essential. Launchmetrics’ latest fashion week 2025 reports decipher the trends, Voices, and platforms defining […]
In recent years, TikTok has transformed social media strategies—setting trends, driving engagement, and redefining brand and product discovery through its hyper-personalized algorithm. But With the ever growing possibility of a US ban, the industry faces a critical question: What is TikTok’s real impact on brand performance today and what’s at risk if it disappears? Launchmetrics’ […]
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space. But, how can brands truly stand […]
Maximize Your Q4 Campaigns With Insights From Our Industry Survey and Case Studies In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in […]
Discover the key data insights driving the leading fashion weeks What defines the leading fashion runway? To succeed during fashion weeks, it’s essential to understand what makes a campaign stand out at these high-profile global events. Discover the results behind Spring/Summer 2025 fashion weeks with Launchmetrics’ exclusive impact reports. Uncover an in-depth look into the […]
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media […]
2024’s beauty market has begun with a bang, and standing out requires an understanding of the latest trends, the most successful social media platforms, and the Voices that drive success. In this ever-evolving marketplace, how are beauty brands crafting their success stories to stay ahead of the curve? Launchmetrics’ latest industry analysis in partnership with […]
A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining this season’s Men’s Fashion and Haute Couture Week events. Discover which Voices, channels and regions are driving shifts in global market trends […]
Discover the key data insights driving the leading Fashion Weeks It’s time to enter the world of Men’s Fashion and Haute Couture. Launchmetrics’ latest industry report dives into the data and activity defining the SS25 Paris Men’s Fashion Week 2024 and FW24 Haute Couture Week events. Discover which runway generated the most Media Impact Value® […]
It’s the cinematic world’s most dazzling event of the year. Against the backdrop of the iconic French Cote d’Azur, the Festival de Cannes once again brought together the crème de la crème of Hollywood. For fashion, lifestyle and beauty brands, Cannes represents a golden opportunity to align with global cultural conversations – propelling Brand Performance […]