60% of marketing budgets today are being allocated to content creation, distribution, and promotion. Having the right tools for amplifying your collection's images impacts the bigger picture.
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Today, and with recent events, the fashion industry is in an increasingly uncertain situation, with the consumer climate taking a different shape, and brands being forced to find new ways to adapt. In light of this, at Launchmetrics we have made the decision to give access to our virtual showroom solution, free of charge for […]
Reaching your subscriber’s inbox is the first step towards a successful email campaign, yet many marketers still miss a few common best-practices when it comes to ensuring these emails avoid spam filters. Spam filters work harder than ever to reduce inbox noise and can have a significant impact on your email campaign results, and who […]
Getting your PR email to stand out in a crowded inbox can be challenging enough. But that’s not the only key element to a successful email communication: what you say and how you say it can make or break your campaign. In our free PR Like A Pro ebook we’ve broken down 10 crucial areas […]
Here at Launchmetrics, we understand our clients and we work hard to make their launch to market as easy and seamless as possible. We take pride in the fact that we understand you and your needs and because we care and want to see you succeed, we came up with the top five mistakes our […]
Content optimization is a term we instantly associate with website optimization to improve positioning on search engines, such as Google. However, the amount of channels available to drive traffic to our website (and thereby boost brand visibility) means we have to go well beyond using the most common SEO tricks — we need to optimize […]
In this day and age, businesses have a wealth of information about their customers available to them. Undoubtedly, companies can and should make the most strategic decisions possible based on data. It is crucial for brands to know exactly who is looking at their images, where they are located geographically and if these loyalists have […]
Have you ever wondered how mass retailers keep track of samples? We talked to Jenny Akerman-Smith, Managing Director of our UK office, about how one of the world’s largest e-tailers was able to transform the way they monitor, manage and move samples within their individual teams and departments, and across their global business.
The carefully orchestrated runway production at Fashion Week, while both beautiful and exciting, is just one aspect of the launch-to-market process. From conceptualizing the scope of a product to achieving the buyer and customer transaction, any designer can attest that there are a host of tasks to complete within the cycle before any given garment, […]