A Deep Dive Into How Effective Sample Management Can Help Boost Overall Brand Performance Effective sample management is essential for fashion brands to stay competitive. Samples are at the core of every fashion brand’s strategy, playing a pivotal role in planning and producing collections, driving marketing and PR activations, executing influencer campaigns and ultimately enhancing […]
Are you gearing up for your 2024 marketing plan? If so, you’re likely grappling with the daunting task of analyzing last year’s data, drawing valuable insights for your campaigns and wondering how to accomplish efficient cross-channel marketing reporting. Fortunately, we have an exciting new feature to introduce you to within the Launchmetrics Insights module: Ad-hoc […]
From Fashion Week or Event Organization to Sample Management and Press Distribution Plan your Next Fashion Week Campaign with this Checklist Fashion Week has become a pivotal event for brands worldwide. It provides unparalleled opportunities to amplify exposure and make a lasting impact. However, a successful Fashion Week campaign goes beyond just one show. It […]
Do you know exactly where your brand is positioned in the market? Are you using all available data to learn what the competition is doing so you can avoid their mistakes, replicate their successes, and stay ahead of industry trends? In the Fashion, Lifestyle and Beauty industries (FLB), competitive benchmarking is a crucial piece of […]
Focused on the Fashion, Luxury & Beauty Industries, In partnership with Publicis Sapient. The digitization of our industries has brought with it new challenges and opportunities. Adding more touch points between a customer and a website, app, platform, or mobile payment system has increased the amount of valuable data available – if analyzed properly. As […]
"The biggest opportunities for big companies has come by far in the digitization of internal processes." Jack welch
Since the start of the pandemic we have seen an exponential growth in the digital landscape, from the adoption of remote working capabilities to a rise in virtual reality and augmented reality technologies. This merging of the digital world with the physical has brought inspiration to various brands wanting to enter this new digitally-centric market. […]
As pandemic restrictions loosen, Fashion Week returns to the spotlight as a creative source for inspiration and commentary on our lives. This season we saw brands build unique and momentous shows with outstanding results in Media Impact Value™(MIV®), showcasing newly leveraged Voices and collaborations and their strong influence on brand performance. In this article, we […]
After kicking off 2022 and starting to take steps towards achieving those new year resolutions, the first industry event on brand performance was underway. At our virtual Performance by Launchmetrics summit we hosted fashion, luxury, and beauty experts from companies like Lush, Farfetch, Coty, Google, and many more to bring industry insights and scope for […]
In this #LaunchmetricsProTips series, we walk you through the Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover all the benefits and features that each app has to offer. This article focuses on how to use our latest ‘Sample Location Tracking’ feature within the Samples application. Fashion, luxury, […]
On-Demand Webinar YouTube’s Fashion Effect: Unlocking the Longtail Impact of Video Marketing Is this webinar for you? A virtual event to talk about the impact of video strategies in Fashion Our comprehensive guide to measuring ambassador impact will equip you with the insights and strategies needed to go beyond traditional metrics and fully understand the […]
We all know how critical 2020 was for the industry due to the Covid-19 pandemic. Thousands of campaigns had to be delayed or canceled, physical stores were closed for months and of course, many physical events and Fashion Weeks had to be suspended. And since then event management has been a near-impossible task for many […]
In this #LaunchmetricsProTips series, we walk you through Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover all the benefits and features that each app has to offer. This article focuses on the creation of effortless and optimized digitally inspiring collections in digital showrooms via Launchmetrics Galleries. […]
After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on the Croisette in 2021. Only a few days after Paris Fashion Week, the red carpet became a hub of expression for luxury fashion, jewelry, and beauty brands once again. In partnership […]
TikTok is one of the fastest-growing digital platforms, with more than 100 million monthly users in the US alone. The short-form video app is a growing platform for fashion and beauty marketers and has become an essential marketing channel due to its high creator engagement rates and creative edge for brand storytelling. Brand and product […]