The end of the year is approaching and for those that lead marketing and communication teams, it is a crucial time for decision making. The last quarter for many departments involves the analysis of annual results, the performance of the different campaigns and activities launched in different markets, but above all, it means the redistribution […]
“Influence” is a wide concept that has passed through many iterations over the last decade and, since the dawn of influencer marketing, ‘the influencer’ has become a billion-dollar business. In today’s marketing climate, it is necessary to understand the different types of influencers according to their followers and objectives, which brands in the fashion, luxury […]
Working with influencers is now a given for those involved in fashion, luxury or cosmetics.
Creating quality content for social networks involves strategic creative processes as digital competition in the fashion, luxury and cosmetics sector is becoming increasingly fierce. Social networks are part of the Owned Media strategy that as brands we “control” 100%, and should be treated not simply as informal tools to connect with consumers, but as strategic […]
The Delpozo brand, founded in Madrid in 1974 by designer Jesús del Pozo, has gone through many different stages throughout its history so far.
Sending a press release like we used to 15 years ago is a dying practice. Communications departments and fashion, luxury and cosmetics agencies are evolving. They’re finding new ways to communicate, ways that resonate much more with the way we spread our messages on social, or interact with journalists, influencers, consumers, and users. “53% of […]
GDPR is the new European regulation for personal data protection, and is definitely something all marketing and communications teams in the fashion and lifestyle realm should fully grasp.
On-Demand Webinar Baselworld According to the Data Is this webinar for you? Discover which brands & strategies ranked highest at Baselworld Based on Launchmetrics’ recent report “Digital Impacts in the Luxury Sector: A Snapshot of Jewelry & Watch Brands from Baselworld 2018“, we uncover the brands that generated the most buzz during this year’s fair. […]
Seeing the gap of women at the helm of the most powerful organizations in the fashion industry, Launchmetrics has decided to focus on some of the female leaders from the Nordics in their own separate infographic. Nordic fashion and lifestyle has long been an aspiration for the industry, and these Nordic women are leading that […]
THE VOICES DRIVING FASHION WEEK 2018 IN TODAY’S DIGITAL ERA Fashion Week – a once private, industry affair – has become an international, digital experience where anyone around the world can take part from their phone and computer screens. Influencers, consumers, the media and even brands’ owned media are some of the voices contributing to […]
In the fashion industry, the supply chain is at the center of many debates now more than ever, especially when considering the acceleration of processes companies are going through. Today, fashion companies are faced with unprecedented challenges thanks to internationalization, the acceleration of the trend cycle, the consumer demand for quality and for transparency, as […]
The beauty and cosmetics industry has undergone the most dramatic change than any other industry with the increase in Influencer Marketing in Today’s world.
When one thinks of the Netherlands, 'fashion' is not one of the first words that comes to mind, which in my opinion, makes the Dutch fashion industry a hidden gem of sorts.
The monitorization of any brand’s PR impact in the fashion, luxury & cosmetics industries is essential when it comes to measuring the results of every new campaign or launch, as well as it is for defining a legitimate return on investment (ROI). For precisely this reason, Launchmetrics has just announced the acquisition of global media […]
More and more businesses, particularly in Europe, are opting for cross-cutting organisational structures that will enable them to conduct business globally. International communication is vital due to the need to follow parallel strategies, transmitting the same messages and building a homogeneous brand in many different markets. When we manage a global communication strategy and try […]