It’s time for another #KnowYourMIV article! In this blog we’ll have a look at RED’s, aka Xiaohongshu, top beauty Influencers, or Key Opinion Leaders (KOLs). In our article on the most popular apps in China, we listed some of the top Social Media platforms in the region, including RED. The app is well known for […]
Welcome back to another installment of #KnowYourMIV! This time we’re focusing on the Chinese Social Media platform WeChat. We’ll be listing some of the top creators on the platform and best performing posts they’ve made for major beauty brands within the industry, revealing which top creators you should be keeping your eyes on! WeChat is […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer. This article focuses on digital asset management using your customizable content library via Launchmetrics Galleries. All brands create […]
In this installment of #Knowyourmiv, we’ll be expanding our horizons and looking at the top ten Chinese Influencers you should know. Western fashion, luxury, and beauty brands are becoming ever more apparent within the Chinese market, and Chinese Influencers (also known as Key Opinion Leaders, or KOLs) are growing in popularity and brands are taking […]
On-Demand Webinar PR Like a Pro: How to Monitor your Beauty Brand Media Coverage Is this webinar for you? Discover the Most Efficient way to Monitor Your Beauty Brand and Build Reports How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate […]
Fashion samples, and sample management, are a critical part of your collection launch process and there are many expectations for them. They need to be made in time for your collection launch or fashion show, but also confirmed and agreed upon before mass-producing any garments. They are also vital in order to get media coverage […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud and event management software, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to measure your event […]
Many brands are starting to realize the wide scope of opportunities within Chinese Social Media Marketing. It’s time to start learning and discovering the right terminology and the potential of each social platform – an important one that you may have heard of is WeChat. With a wide range of private users, as well as […]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MARCH Welcome to our new series where we bring you the top 10 influencers by MIV® for premium, luxury or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that […]
The social media scene can greatly differ depending on where you are in the world, especially when comparing social media in the US, UK, and Europe with that in China. When discovering social media marketing in China it is important to bear in mind that Chinese social media marketing doesn’t offer the same advertising opportunities […]
We’ve all heard how fashion and beauty brands are fighting to stay relevant and connect with younger generations – whether it’s adopting a See-Now-Buy-Now strategy or collaborating with young celebs on collections – capturing millennials is at the center of many brands’ objectives. But what approaches are luxury watch brands and jewelry makers adopting to […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer. Today we will talk you through our integration between our Samples and Galleries app. As the world turns […]
On-Demand Webinar Unlocking Analytics in China: How to Measure Marketing Campaigns Is this webinar for you? Unlocking Analytics in China: How to Measure Marketing Campaigns China is predicted to represent 50% of luxury consumers by 2025 while the Chinese Beauty Market is set to outgrow the US, Western Europe, and Japan. This reflects a shift […]
Looking at popular mass-market brands in Northern Europe, we’ve compiled a list of some of the top Nordic influencers and content they’ve shared in collaboration with these brands. In this article, we explore Gina Tricot, Zara, Nelly.com, and Asos. An increasing trend in Scandinavia when it comes to influencer marketing is the decrease of traditional […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to enhance your remote and digital brand experience. […]