As the Chinese market for European and American fashion and luxury brands is becoming increasingly expansive, it is important to understand the market’s use of popular media, especially when it comes to social media. Therefore, in this article, we list some of the most popular Chinese short video and social media apps including their features, […]
On-Demand Webinar The Impact of Luxury-Fashion Marketing in China Is this webinar for you? Unpacking Top-Performing Brands & Winning Entry Tactics At a time when global vaccinations are rolled out creating hope for rapid economic recovery, luxury fashion markets in Europe and the United States remain stagnant with constant lockdowns and closures that are causing […]
The bare-bones definition for fashion technology is quite simple: fashion technology refers to the technology used to sell a fashion product, to create a fashion product, or to market a fashion product. In other words, fashion and technology are two separate fields that work symbiotically to improve upon each other to create something even bigger […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create a digital seating chart with ease! […]
With the rise of digitalization, consumers of today have been shifting towards purchasing online and connecting through social networks like Instagram and TikTok. As a result, Fashion, Luxury, and Beauty (FLB) brands are shifting their strategies to stay aligned and relevant, but also focusing more of their efforts on ROI and improving brand efficiency. Thus, […]
Chinese consumers expected to account for around half of all global spending on high-end brands in 2020 (up from 37% last year).
Sample loans or gifting to fashion journalists and/or other key influencers are two of the most common strategies used by marketing professionals and communication specialists within the fashion and retail industries.
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. Today, we will talk you through how to create and sent digital event invitations. According […]
In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short videos, discover all the benefits and features that each app has to offer, starting with Events. The buzz around digital events has been growing over the last couple of months. Many […]
‘Event marketing’ has probably been one of the most searched terms in the last few months. With the global pandemic affecting thousands of shows, product presentations, and events, many fashion, luxury, and beauty brands are wondering what the alternative is for launching their collections in the future. In this new episode of #TheStrategySide we talk […]
We currently live in digital times. With working from home becoming the new normal, we are increasing our screen time and communicating with our teams and customers online. And thus, we are sharing our brand’s assets (images, videos, 360 files, documents, and more) through the cloud, whether that’s Google Drive, Microsoft Teams, Digital Asset Management […]
(LUXURY, PREMIUM AND MASS MARKET SECTORS) Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created an industry-specific analysis. Whilst the worlds of fashion, luxury and beauty frequently cross over, the marketing strategies that […]
Currently, fashion brands are discovering new ways to present their collections and campaigns. They are considering YouTube, Instagram, and new digital platforms and formats such as London Fashion Week, to showcase their collections to fashion buyers and curious customers. But, did you know that these “presentations” are just one part of the launch-to-market process? Before […]
In 1994 Parisian fashion designer Isabel Marant officially launched her eponymous brand, with a strong guideline of "wear what you like".
For any PR and Communications department, one of the fundamental areas of its work is the generation of reports and the reporting of results.