Target audience, lead generation and strategy—“Influencer engagement” is the new term that marketing and digital communication gurus and experts are throwing around. As strange as it may seem, influencer engagement has actually got a lot more in common with what we used to call public relations than with any other kind of marketing theory.
In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a trip somewhere in exchange for a favorable column in their magazine. In today’s digital world, this type of PR simply no longer exists. These professionals have become affiliated with “communication” rather […]
Since announcing the Augure and Fashion GPS merger in January, there have been a multitude of extremely exciting transformations within our new company, Launchmetrics. The objective has always been clear: to make create a vibrant brand that’s full of energy— ready to take on the new challenges that await us. From now on, you will […]
The field of business communication has changed drastically. In fact, it’s still changing as we speak. It is undeniable, and clearly places a major challenge for everyone involved in public relations and corporate communication. There are new channels that are much more dynamic in nature, new players… But, what are the root indicators that have […]
Companies always need to work on their corporate reputation—whether that be through external communication, sending out press releases, throwing events for journalists and influencers, etc. brands have always got to keep the dialogue going. Having a good reputation with external stakeholders is everything. But what about internal communication? Not only the kind that makes the […]