What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
The beauty industry is navigating a tricky balance right now. Market growth is slowing and consumers are increasingly skeptical of traditional marketing campaigns. McKinsey’s latest State of Beauty report makes it clear: “brand marketing can help rebalance the scales, but only if beauty players can be truly original.” At the same time, according to a […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
Fashion weeks across Milan, Paris, London and New York are approaching and with them come the high-stakes moments that define brand relationships. A misplaced editor from Vogue, a delayed check-in for a top-tier influencer or a seating mix-up involving celebrity attendees—these guest management failures may affect press coverage, weaken industry connections and lead to missed […]
Nearly two decades after Meryl Streep’s portrayal of Miranda Priestly delivered the iconic cerulean blue speech, The Devil Wears Prada 2 is officially in production. Actors Anne Hathaway, Meryl Streep and Emily Blunt are all reprising their roles, with filming taking place across Manhattan this summer. The sequel, set for its May 2026 release, follows […]
PR has always played a role in building brand awareness. But increasingly, there’s pressure to show how that awareness converts into measurable value for Fashion, Lifestyle and Beauty (FLB) brands. While generating buzz through reach and impressions still matters, it no longer tells the full story. For many PR teams, this creates a familiar frustration. […]
Every summer, Wimbledon becomes a cultural epicenter where sport, tradition and fashion come together. For Fashion and Lifestyle brands, these courtside appearances represent significant strategic investments, but which ones delivered championship-level returns? To understand the real winner of Wimbledon 2025, we examine these moments through the lens of Media Impact Value® (MIV®): Launchmetric’s proprietary metric that assigns dollar […]
Rhode’s $1 billion acquisition by e.l.f. Beauty marked a major milestone for the beauty brand, making headlines and flooding social media. Just weeks later, Rhode named “Babygirl” actor Harris Dickinson as its first ever male ambassador—or “Rhode Boy” as they say—a move placing the brand within inclusive beauty and celebrity relevance. But to understand how a […]
Each year, the Met Gala transforms the iconic steps of the Metropolitan Museum of Art into fashion’s most influential red carpet. Part fundraising event, part cultural moment, the gala also serves as a powerful marketing play for the world’s biggest fashion houses. Always held on the first Monday of May, this year’s edition was no […]
Brand ambassadors play a vital role at every stage of the marketing funnel, from building awareness to driving loyalty. As a result, more brands are integrating influencers into every phase of their strategy. It’s a smart move: according to Statista, the global influencer marketing market has more than tripled since 2020 and is projected to […]
What’s the Secret to a Great Marketing Campaign? How does a brand take the leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. But, what does this even mean? […]
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
How can you be certain that your brand’s PR budget is being spent wisely? How do you calculate the ROI of your marketing efforts? And how do you measure up against your competitors in an increasingly fragmented media environment? In today’s complex media landscape, where consumers are content creators, brands need to be present across […]
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows. After all, jewelry has always been associated with exclusivity, elegance and glamour, leading many consumers and industry insiders to believe that only traditional, high-budget campaigns could […]
Not all influencer events are created equal. Some make headlines but quickly disappear after the press release. Others quietly outperform expectations, driving product demand, capturing global attention and sparking long-term brand equity. But what separates the two? In the beauty industry, influencers have the power to make or break product launches and campaigns. Whether they’re […]