On-Demand Webinar How to Accelerate your S2 Results with Strategic Event Management Is this webinar for you? Unlocking the Secrets to Seamless Event Organization and Planning Whether it’s immersive physical events or innovative digital experiences, strategic event management is key to global engagement and growth. Join us to elevate your brand and build lasting connections. […]
In an industry where creativity meets commerce, sample tracking software is crucial for your sample-driven strategy. From a design concept to the bright lights of the runway and even sample send-outs, brands still face common challenges throughout the sample journey. Losses, delays, complications in responding to multiple requests and uncertainty about the return of each […]
With the Olympic and Paralympic Games on the horizon for July 2024, the global spotlight extends beyond athletes to the sportswear brands that wear them. Now that athletic aesthetics permeate our everyday life—beyond gym walls, studio spaces, or yoga studios—brands must evaluate their standing in the global market. This evaluation is more important than ever, […]
As we approach the end of 2023, one of the industry’s pivotal events is coming up. With Black Friday around the corner, the competition among affordable luxury brands intensifies. The choices made at this juncture could make the difference between heightened brand visibility and fading into the background. Consumer preferences are continuously changing, so understanding […]
The world of Fashion Weeks is a memorable event that wields a significant influence on the fashion industry at large . These events, held in iconic cities around the globe, are more than just showcases of new looks. They are catalysts for trends, and generators of brand visibility. From New York to London, Milan to […]
Brand collaborations between fashion and sportswear brands have transcended mere strategic business moves. They’ve evolved into a captivating fusion of creativity, culture, and commerce, providing a distinct means to engage and captivate audiences. McKinsey rightfully highlights this transformation, noting that: “sporting-goods companies are on a similar journey as fashion companies, involving a need to build […]
In the world of surfwear brands, competitions and events are vital platforms for showcasing new collections and expanding brand awareness. Our latest data report delves deep into the performance analysis of two iconic surf events: Hurley Sunset Beach and Billabong Pro Pipeline. These two predominant surf events have become pivotal in surfwear brands’ marketing strategies, […]
In this data brief, we’ve undertaken an analysis of the noteworthy achievements arising from collaborations between watch-wear brands. Our investigation has taken us deep into brand performance, with a particular focus on key partnerships. These collaborations included: Mido x Kim Soo Hyun, Omega x Swatch, Rowing Blazers x Seiko, and Staple x Fossil. Overall, we’ve […]
This data brief analyses of some of the world’s most successful eyewear brands under the umbrella of Safilo Group S.p.A., deep diving into their brand coverage. Moreover, this sheds light on prominent trends and tendencies that have enabled these brands to make a significant impact on a global scale. We’ve also taken into account a […]
In the dynamic landscape of high-street makeup brands, the pursuit of excellence is never ending. Understanding your brand’s global standing is an essential asset in navigating this ever-evolving market. Do you have insights into both your local and global competitors? To maintain a strategic advantage, understanding your position in relation to other brands is crucial. […]
The Fashion Industry is a highly competitive sector, and one brand that stands out in the world of High-Street Fashion is none other than Zara. Stay ahead of your competitors by delving into our Zara Benchmark, which delve’s into the brand’s performance in Q1 2023. Our evaluation analyzes the instrumental Voices and Channels that contributed […]
As the sports retail sector faces fierce competition, navigating economic uncertainties is crucial for success. According to McKinsey, only 6% of sportswear organizations felt confident in their resilience and performance amidst soaring inflation in 2022 and ongoing economic challenges in 2023. Beyond economic factors, consumer buying habits are shifting, prompting questions about the primary channels […]
Uncover an arising trend in the Premium Home and Furniture Brands’ success in 2023. This data brief delves deep into the achievements of these brands. Additionally, unveiling the influential voices behind their remarkable Media Impact Value™ (MIV®). This analysis centers on top brands in the industry, presenting an overall ranking that showcases the frontrunners. Among […]
Discover the secrets behind the success of premium makeup brands in February 2023! Our data brief dives deep into their performance, highlighting the influential Voices that drove Media Impact Value™ (MIV®) across various divisions in the beauty category. We’ve analyzed the top brands in the makeup industry, providing an overall ranking to showcase the leaders. […]
When it comes to sportswear brands’ performance, the NBA Finals transcends being just a championship series. Instead, it serves as a dynamic platform, allowing brands to maximize visibility and captivate an engaged audience. At Launchmetrics, we analyzed this year’s top brand performers at the event, delving deep into their Voices and placements. As a result, […]