Do you know the position of your e-retail brand in the market? Where does your brand stand in comparison to others? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? Continuing on this mini blog series, we’ve already portrayed the rankings of selected brands from various segments: high-street, premium, […]
This insight analyses VF Corporation‘s 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance of the conglomerate’s top-performing brands: The North Face, Vans, Supreme, Timberland, Dickies, Eastpak, and Kipling. Understanding which Channels and Voices have been successfully leveraged helps brands improve their marketing strategies and […]
Brand partnerships offer new ways to engage with your targeted audience by generating Media Impact Value™ (MIV®). Having previously analyzed the performance of brand collaborations Jimmy Choo x Timberland and Supreme x Nike, we now deep-dived into the performance of more recent Nike collaborations: Jacquemus x Nike and Louis Vuitton x Nike. This report will provide […]
Do you know the position of your outdoor fashion brand in the market? Where does your brand stand in comparison to other brands? Do you have the necessary data to enlighten you on your competitors’ tactics and strategies? In this mini blog series, we’ve portrayed the rankings of selected brands from various segments: sportswear, high-street, […]
To see our latest fashion brand rankings, visit our brand ranking hub The high-street fashion landscape has become an increasingly competitive place for brands to strive in. With questions regarding consumer fatigue becoming more prominent in the Fashion, Luxury, and Beauty industry, high-street fashion brands need to leverage the right data and analyze the right […]
Looking back at the origins of athleisure and sportswear brands, they reached a turning point in the twentieth century as a result of social and cultural changes. At the time, athleisure represented the comfortable clothes women wore to observe spectator sports. They were described by the Nation’s Business in 1997 as depicting ensembles of casual […]