Ski Brands Ranked: What’s Driving Performance Beyond the Slopes

ANALYSIS

Ranking Insights: Best Ski Brands Marketing Strategies

Adding to the momentum, the 2026 Winter Olympics are just around the corner, creating a pivotal moment for winter sports to capture heightened global attention. For brands in this space, the time to build cultural relevance and brand equity is now—not next season.

To capitalize on this moment, brands must be intentional about the Voices they activate—whether athletes who bring authenticity and authority, or influencers who expand reach into lifestyle and fashion communities. It’s no longer about visibility alone, but about strategic storytelling that connects with the right audiences and drives real impact.

This past Q1 has already served as a proving ground. Brands like Moon Boot, Goldbergh, Cordova, and Burton showed impressive momentum coming out of Q4, signaling a shift in how winter sports brands are engaging consumers both on and off the slopes.

So what’s driving their success—and what can other brands learn from it? At Launchmetrics, we analyzed five standout performers this quarter to uncover the strategies powering their growth. From smart Voices activation to performance-driven campaign planning, discover what it takes to build brand equity while maximizing ROI in today’s evolving winter sports landscape.

• Leverage celebrity and influencer synergy to expand cultural reach. Blending the aspirational appeal of celebrities with the credibility of influencers is key to unlocking lifestyle relevance. Renowned singer Anitta generated $1.3M in Media Impact Value® (MIV®) for Cordova across just two placements—while simultaneously driving $552K MIV for Moon Boot. Paris Hilton also delivered $566K in combined MIV for Goldbergh and Moon Boot. Influencers like Kelly Piquet driving $674K MIV for Goldbergh and Beau Dunn generating $490K MIV for Moon Boot, further demonstrate the impact of strategically chosen personalities.
• Activate the right Voices by market—and learn from where competitors are gaining ground. Knowing where competitors are investing—and which Voices drive performance by region—enables brands to pivot with purpose. The US emerged as the top-performing market, with influencers driving the highest MIV for Moon Boot, Goldbergh and Cordova. Brazil followed closely, driven by celebrity and influencer Voices. Understanding where your competitors are resonating—and which Voices are driving that impact—can inform smarter, market-specific activations.
• Consistency in athlete partnerships drives sustained brand equity. Austrian snowboarder Anna Gasser drove $281K in MIV for Burton across 8 Instagram placements tied to competitions and events, while Olympic ski racer Emma Aicher generated $175K through 22 placements. Their continued engagement shows that athletes who represent a brand throughout key seasonal moments can build stronger narratives—and greater returns.

To stay ahead, brands must go beyond visibility—investing in the right Voices, activating by market and measuring what truly drives impact. With the Winter Olympics on the horizon, agility and precision are non-negotiable. Success lies in benchmarking performance, knowing where your brand stands, and identifying the Voices that move the needle. Discover how your brand ranks, where competitors are gaining ground, and how to maximize impact beyond the season.