An Insight Into the State of the Mass Market Industry and Fashion Marketing Trends When mass market fashion brands stepped into 2024, they faced a new set of challenges and looming economic uncertainty. Fashion marketing trends are more difficult to forecast. Equally, a set of third-generation brand disruptors are shaking up the scene. Fast fashion […]
Key calendar moments like Valentine’s Day are popular with consumers who love adapting their wardrobes to special occasions. Simultaneously, PR professionals and brand marketers are altering campaigns to suit the style of each event and capitalize on occasions through coverage. Meanwhile, media analysis is becoming growingly complex. But these dates play a critical role for […]
Discover Fashion Marketing Trends for a Powerful Brand Strategy Did you know that the Fashion industry accumulated $64.3B Media Impact Value™ (MIV®) in 2023? That’s a +24% increase compared to 2022. Despite global economic challenges and fast-changing trends across the landscape, Fashion is not slowing down. But while our data underlines fashion resilience, it emphasizes […]
Some phrases shouldn’t be spoken out loud – like saying ‘Macbeth’ in a theatre or ‘Voldermort’ to any Harry Potter fan. The same rule applies in the world of Fashion, but the phrase professionals avoid is ‘sample tracking’. Yes, ‘samples’ is a trigger word felt across the FLB landscape. Why? In the past, managing, tracking, […]
Fashion weeks offer brands a global platform to showcase creativity and innovation while providing ample opportunity for PR Impact and Marketing analysis. Their potential for driving massive value doesn’t end when the curtain falls on the last look of the runway – and any subsequent activity must spill into your PR Reporting. In our latest […]
Each year, recognizing the key dates for Home and & Furniture Brands is critical to leverage opportunities in the Homeware and Design market. Attending international trade shows and events can be a game-changer for your business. These gatherings offer the opportunity to grow your network, showcase your brand to potential customers, and glean insights about […]
In the fast-paced world of fashion e-commerce, one element stands above all else: beautiful, high-quality images. Far from being solely aesthetic, these images serve multiple purposes across various departments. They’re fundamental to the success of any fashion brand. In this post, we’ll explore how to create e-commerce visuals that not only showcase your products but […]
Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. While those features are still valuable, beauty brands today have a much more complex media landscape to contend with. Knowing how to increase media coverage to overcome this hurdle is now critical. To […]
A guide to understanding beauty category trends and leveraging data for your marketing strategy. Ready to Leverage Beauty Category Marketing Data? Beauty is an ever-expanding industry comprised of countless products, categories, and marketing nuances. Meanwhile, the sector is bursting with new and diverse beauty competition. The release of products and lines has become relentless. Many […]
The sportswear industry is growing. Despite taking a hit during the pandemic, forecasts predict that the global sports apparel market will register a compound annual growth rate of 7.55% over the next five years. This is driven by rising health consciousness and the continued crossover between sport and fashion. Meanwhile, sportswear brands are aiming to […]
With the explosion of smartwatches and wearable tech, luxury watch brands were faced with a challenge. In a world of technological innovation, how can traditional watches maintain their place on consumers’ wrists and stay relevant to new generations? Luxury watch marketing is certainly evolving. The good news is that luxury watches are still coveted items. […]
Despite uncertain conditions, the global luxury goods market is expanding. If we look at home design & furniture goods specifically, it is a $643 billion market that picked up pace during the pandemic. According to Euromonitor International, it’s set to grow at a 5 percent annual growth rate through 2026 — much faster than it […]
Why track category and beauty product performance? Consumer trends and marketing activity throughout the beauty industry are constantly evolving. Is it any wonder, when you consider the sector’s vast amount of categories? Beauty product performance tracking can become a minefield. Skincare, for instance, was the leading beauty category in 2022. It accounted for 41% of […]
A step-by-step guide to maximizing your collection’s images and boosting your media coverage impact. Increase Fashion Collection Coverage Looking to increase Fashion Collection coverage? The Fashion industry is saturated with brands releasing new collections – capsule, seasonal, collaborative, exclusive – you name it, it’s hitting the runway. And while this drive in new collections continues […]
Did you know that the fashion industry ranks second in the list of the most polluting industries (after the gas and oil sector)? The truth is, you probably do. No matter your level of seniority, the term sustainability has likely woven itself into the fabric of your brand’s ethos or, at the very least, its […]