How DLX Transformed into an International Ally for Fashion & Beauty Brands
DLX is an international lifestyle agency that specializes in PR, digital strategies and events for fashion and beauty brands. Their main objective is to be an ally to brands within the fashion & beauty industries, through close collaborations with its clients.
DLX’s Challenge
As the agency had opened a new office in New York, DLX saw the need to ensure they continued to provide high quality services as they continued to grow and expand their agency. For DLX, this meant incorporating more digitalized processes to stay on top of innovation occurring within the fashion and beauty industries.
The Solution
DLX adopted Launchmetrics Samples + Events to help scale and digitalize their operations, while still being able to create unique experiences for their clients. From editorial photoshoots to the preparation of launch events, every day was a commitment to achieve excellence for client campaigns—and technology helped make this possible. For DLX, this meant that the agency was able to grow into a global agency through the implementation of more streamlined and efficient processes.
The Results
- Smarter sample management that reduced loss and maximized opportunities
- Faster, more reliable event operations that created a smoother guest experience for clients
- Global scalability at tease, while maintaining customer excellence