Dive Into Beauty Insights by Category.
See How Your Brand Stacks Up

You wouldn’t market a lipstick the same way as a hair mask, so why would you measure and benchmark the performance of your campaigns across different beauty categories with the same data? Discover how category insights can reveal new opportunities—start exploring below.

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A Solution for Every Beauty Industry Challenge:

Benchmarking Within a Single Beauty Category

Are my campaigns generating the same level of visibility or impact as others in the same category?

Which influencers, publications or social channels are driving the most impact for my competitors and how does that differ from my own mix?

Tracking Performance Across Different Categories

Which categories are performing the best, and which are the strongest contributors to my brand’s impact?

What are the different marketing trends leading each beauty category?

Designing a Cross-Category or Territory Growth Strategy

What does the strategy of the leading brands in other categories or regions look like?

Is my current mix of voices and channels optimized for this new context to generate maximum visibility?

Measure Your Beauty Brands’ Success

Get in-depth data by product category—makeup, skincare, fragrance and haircare—to better understand your performance within each of them.

Access Category-Specific Benchmarking

Compare your results against your competitors’ by region, voice and category to fully understand your position within the market.

Optimize Your Marketing Strategy

Identify category and market trends to leverage growth opportunities, and set your marketing strategy up for success.

See How Other Leading Beauty Brands Have Achieved Their Goals Thanks to Our Category-Level Insights

“Without Launchmetrics, it would be really hard to measure our results, considering how many contents, PR campaigns and countries we manage. It’s a tool we rely on every day. Without it, working efficiently and understanding what’s working would be almost impossible.”

Elenora PapiFranchising and New Channels Communication Specialist

“Data helps us to understand how our campaigns have performed globally. It shows what works best in each country, allows us to see how different markets performed and guides us in making more strategic decisions for future campaigns.”