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The right influencer can change the game for a brand but executing a flawless influencer collaboration remains quite complex. It involves everything from selecting the right influencers to managing contracts, content guidelines and timelines. On top of that, product integration must be realistic and campaigns should fit into a cohesive marketing strategy; otherwise you could face missed opportunities or potential backfires. And finally, it requires building and nurturing relationships without compromising your marketing and PR objectives, especially in the context of paid campaigns.
7 Things You Missed at Amazon Fashion Week Tokyo | by Jessica Michault
Amazon Fashion Week Tokyo recently took place and our SVP of Industry Relations, Jessica Michault, had the pleasure of attending. If you missed out on this Japanese Fashion Week, then read on for Jessica’s scoop on the 7 buzziest moments. Through this quick summary, you’ll also get a rundown of the top 10 most viewed […]
Teaser: Business of Beauty Report: Top 700 Performers
The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain in the business of beauty, […]
10 Essential Brand KPIs To Measure Marketing Performance
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]