On-Demand Webinar
At Launchmetrics, we understand the importance of data in informing and guiding your business decisions. That’s why we’re excited to explore the latest trends driving consumer engagement in the sportswear market. We’ve put together key data trends based on research powered by our proprietary, AI-driven data.
aka @KingOfTrainers
aka @KingOfTrainers
Franklin Boateng – aka @KingOfTrainers – is a social media expert, consultant, author, entrepreneur and footwear and fashion personality. Born and raised in England to Ghanian parents, he started his career in 2010, establishing a blog to share his affinity for sports, sneakers and fashion. Today, Franklin is the biggest sneakers blogger in the UK, informing his engaged audience of 118K over on the power of social media for brand building.
Founder, Chief Executive and Creative Officer of TeamLaird
Founder, Chief Executive and Creative Officer of TeamLaird
Trey Laird is the Founder, Chief Executive & Creative Officer of TeamLaird; the new strategic marketing, branding and creative agency founded in 2021 working with the world’s leading brands focused on the fashion, beauty, and luxury lifestyle categories. Prior to launching TeamLaird, Trey built his previous agency Laird+Partners into the world’s largest creative firm in its category, and has led creative campaigns with leading brands for over 20 years such as Tiffany & Co, Tom Ford, Karl Lagerfeld, Bottega Veneta and many others.
Senior Trends Editor at Vogue Business
Senior Trends Editor at Vogue Business
Lucy Maguire is the senior trends editor at Vogue Business. Alongside her focus on consumer trends, digital strategies and youth culture, Lucy leads the Vogue Business Next-Gen Edit, spotlighting emerging brands and startups across the fashion and beauty industries. As part of her coverage, Lucy focuses on trends and news in the sportswear market and has interviewed the CEOs of Nike, Puma, Gymshark and more.
The sportswear market has seen unprecedented growth in recent years. In 2022, the size of the global sportswear market was valued at 319.4 billion U.S. dollars, forecasted to surge to over 450 billion dollars by 2028.
In particular, this rapidly growing industry is witnessing a rise of athleisure fashion. Consequently, with the growing consciousness around health of young consumers, sportswear brands continue to innovate and diversify their offering.
The ‘big ten’ activewear brands continue to drive the sportswear industry. Indeed, since 2020, Nike has seen a growth of 14%, while Lululemon grew by as much as 60% by MIV®.
And it isn’t just activewear brands that continue to grow. Heritage brands like Lacoste are strengthening their position in the market by tapping into Gen Z consumer needs to accelerate their brand offering. While luxury brands like Dior, Versace and Gucci are seizing the opportunity to appeal to new audiences via sportswear capsule collections and sustainable activewear lines.
As the sportswear sector continues to grow and evolve, undeniably, it’s important to understand the latest trends and consumer demands.
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