Olympics Marketing Strategy:
The Impact of Fashion, Beauty and Sportswear Brands at Paris 2024

Uncover the Key Trends from the Paris Olympics 2024

In this exclusive session, our Chief Marketing Officer, Alison Bringé, unveils the data and insights from our comprehensive report, Paris 2024 Olympics Marketing.

• The impact of Fashion, Beauty and Sportswear sponsorships and partnerships at Paris 2024
• Athletes generating the highest Media Impact Value® (MIV®) for brands
• Most influential Voices during the Summer Olympics
• Key trends and actionable strategies for successful marketing campaigns

Learn How Brands Seized the Opportunity of the Olympics

Every four years, the Olympics take the global stage, capturing the attention of communities worldwide. The previous two Olympics—Tokyo 2020 and Rio 2016—each attracted an audience of over three billion people. With nearly half of the world’s population tuning into this major sporting event, it is no surprise that companies seize this opportunity to enhance their brands through sponsorships and partnerships.

Explore the Range of Marketing Efforts Brands Invested In

Brands are heavily invested in Paris 2024, implementing comprehensive Olympic marketing strategies. These efforts range from sponsoring national teams to creating unique experiences for athletes and attendees at the event grounds. Significant marketing funds have been directed towards increasing brand awareness.

Measure the Effectiveness of These Investments

However, how can marketers, PR and communication professionals measure the effectiveness of these investments? Have they achieved a real return on investment (ROI) from their sponsorships and partnerships at the Paris 2024 Olympics? How does the Media Impact Value® (MIV®) generated during the Olympics compare to other major events?