On-Demand Webinar
How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025 according to Reports Global (2021), L’Oreal (2020), and Statista (2021). And in the midst of such a competitive emerging scenario, industry brands must carry out exhaustive monitoring of their media strategy. How to monitor your brand at a global level (whether you are present in the US, France, or China), the most appropriate metrics to track PR efforts, or the type of reports to develop for different stakeholders in your organization, is what we will talk about in this webinar.
Teaser: Business of Beauty Report: Top 700 Performers
The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain in the business of beauty, […]
Beyond Followers: Exploring Instagram’s Influence on Brand Performance
On-Demand Webinar Beyond Followers: Exploring Instagram’s Influence on Brand Performance Is this webinar for you? Unlock the Power of Wellness Trends to Drive Brand Growth In this one-off session, Aditi Banga, Head of Fashion x Innovation at Meta, Katy Lubin, VP, Brand and Communications at Lyst, and Alison Bringé, CMO at Launchmetrics, address Instagram’s current […]
Beauty Marketing Trends of Q3 2024 and Beyond: Data and Insights by Launchmetrics
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]