On-Demand Webinar
Reaching a new consumer implies more complexity than ever. It’s not just about digitizing your communication and creating multi-channel experiences, but also about incorporating cross-Voice strategies and considering industry shifts such as sustainability, inclusion or immediacy as part of the brands’ marketing direction.
In this webinar, we will talk about the ROI and impact fashion weeks truly generate. We will also dive deeper into success stories from the FW19 and SS20 seasons and discuss the importance of using the right insights for making smarter and more strategic decisions for your next event campaign.
Co-Founder and CEO
Co-Founder and CEO
Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury, the company behind the Butterfly Mark, a unique interactive trust mark awarded to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and our planet. The Mark provides wordless reassurance that a brand can be trusted. Diana’s entrepreneurial spirit has driven innovation in the way that brands communicate their commitment to social and environmental sustainability, enabling organizations to unlock the value of their investment in this area. Diana serves on many advisory boards, frequently teaches at Cambridge Judge School and Oxford Saïd School and was recently given an honorary professorship at Glasgow Caledonian University.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as Global Director of Brand Development. She previously led Marketing & PR at IMG Fashion and Net-A-PORTER. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Master’s degree from SDA Bocconi School of Management.
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