On-Demand Webinar
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Senior Account Director
Senior Account Director
Business Marketing Executive
Business Marketing Executive
A series of live demos, where we introduce you to our products, answer the most anticipated questions, cover industry’s biggest pain points and offer solutions tailored to your needs.
Tapping into the brand performance analytics is key to making sure your marketing efforts are paying off. Without the right KPIs and actionable insights, it will be impossible to make data-driven decisions about your brand and business.
On top of that, understanding your position within the market and tapping into competitors’ results will become key in keeping relevancy in the industry and reaching your consumers through the right Voices, on the right channels.
10 Essential Brand KPIs To Measure Marketing Performance
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
10 Providers for Tracking Earned Media for Fashion, Lifestyle and Beauty Brands
In an age where consumers value endorsements from trusted sources, understanding the metrics of earned media isn’t just advantageous—it’s essential. Knowing who advocates for your brand and what they communicate is indispensable for navigating today’s marketplace with precision. In the field, industry professionals know how tedious it is to manually track social media and online […]
3 Competitive Benchmark Metrics that Matter to Analyze Brand Performance
With the rise of digitalization, consumers of today have been shifting towards purchasing online and connecting through social networks like Instagram and TikTok. As a result, Fashion, Luxury, and Beauty (FLB) brands are shifting their strategies to stay aligned and relevant, but also focusing more of their efforts on ROI and improving brand efficiency. Thus, […]