On-Demand Webinar
Whether you’re an established brand with extensive experience in marketing in China or have just entered the market, understanding the performance of your local campaigns will be crucial in making further business decisions.
4 Beauty Brands’ Inspiring Influencer Campaigns in China
It seems that in the blink of an eye, the end of Q1 2022 is already upon us – no doubt due to the amount of high-quality beauty KOL campaigns we’ve been privy to. Beauty brands have certainly been busy so far this year! So, among these KOL marketing campaigns, which have garnered the most […]
3 Tips for KOL Marketing Measurement Success
Looking to make waves in the lucrative Chinese market? A KOL marketing campaign should be at the forefront of your strategy. Certainly, in the Fashion, Luxury, and Beauty (FLB) industries, consumers depend on KOLs (Key Opinion Leaders) for brand and product recommendations. While choosing the right KOL to collaborate with is the first step toward […]
APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness
On-Demand Webinar APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness Is this webinar for you? Missing coverage? Using Google alerts to find your brand mentions? Manually calculating your media impact by comparing magazine rates? Spending hours to create monthly or campaign reports including all your online, print, and social media mentions? […]