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Welcome to the ninth episode of #TheStrategySide by Launchmetrics – our podcast where we share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. This episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango, who takes us through Mango’s online & digital strategy including the […]
Welcome to the eight episode of #TheStrategySide by Launchmetrics – our podcast where we share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. This episode features a conversation with Launchmetrics’ Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese […]
As we enter 2021, it is clear that the ramifications of COVID will have a sustained impact on businesses in the fashion, luxury, and beauty industries. The acceleration of digital transformation as a direct result has meant that brands have been faster to adopt new technologies in order to operate more efficiently whilst working with […]
Both digital and traditional PR has become more and more intertwined, and this has only been accelerated by COVID. With so many different channels to reach consumers, and more increased consciousness into budgets spent on marketing activities due to needed cutbacks, determining PR ROI is perhaps more important than ever. In this new episode of […]
‘Event marketing’ has probably been one of the most searched terms in the last few months. With the global pandemic affecting thousands of shows, product presentations, and events, many fashion, luxury, and beauty brands are wondering what the alternative is for launching their collections in the future. In this new episode of #TheStrategySide we talk […]
It’s time for the fifth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, we turn our focus to the influencer marketing industry and speak with Launchmetrics’ Influencer Marketing Manager, Gill Ryder. Gill walks us through […]
It’s time for the fourth installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury, and beauty industries. For today’s episode, in light of accelerated digital transformation as a result of Covid, we speak with Chief Customer Officer at Launchmetrics – Tatiana Ferreira, […]
It’s time for the third installment of #TheStrategySide by Launchmetrics – our podcast series that takes a closer look at the best strategies for the fashion, luxury and beauty industries. For today’s episode, and in light of Launchmetrics’ acquisition of IMAXtree, we sit down with the company’s Chief Strategy Officer, Arnaud Roy, to talk about […]
We’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries. For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to […]
Welcome to the first episode of #TheStrategySide by Launchmetrics – our new podcast where we will share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries. To kick off the series, our first episode features a conversation with Launchmetrics’ Account Director, Trent Cummins who discusses the importance for businesses […]
This March 8 will mark International Women’s Day 2020. And while we’d say that any day is a good day to celebrate the achievements of women and raise awareness for equality, this global event means the spotlight is truly on – and, for women everywhere, the stage is ours. The theme this year is #EachforEqual. […]
2020 is finally peeking over the horizon and it’s the perfect moment to take a look at 10 of the key marketing trends that are set to be big in the coming year (and beyond). With technology continuing to evolve at a rapid pace and disrupt the industry one innovation at a time, everything else […]