How Does Your Samples Program Compare to the Industry?
See how Your Samples Program stacks up
against the industry’s most comprehensive standards.
Compare your current sample activity with 2025 industry benchmarks.
See where you can improve, cut costs and unlock more editorial opportunities.
Understanding how your samples program compares is the first step to driving ROI, improving efficiency, reducing waste and gaining greater editorial coverage. Our platform data shows that brands optimizing sample circulation save up to $100,000 annually.
Explore the Samples Lifecycle Story through our industry stats below and complete the form to receive a personalized benchmark for your segment.
The high expense and its impact on the business highlight how essential the samples process is to every collection launch.
1. Creation
2-3X
The cost of a Sample versus the final item production cost
49.8%
of fashion samples never leave the showroom
Given the high cost of sample production, the circulation moment presents a clear opportunity for optimization; with nearly half of samples never leaving the showroom and those that do average just one rotation per month.
2. Circulation
16 Days
Average Return Time
3. Impact
Every sample represents not just a garment, but a high-value opportunity for visibility and press.
$13K in MIV
Average loss per each missed send-out
4. Efficiency Gains
The right system turns inefficiencies into measurable savings and greater media reach.
95% Reduction
In Sample loss
6x Faster
Location of samples internally
$100K
Saved per season
“With RFID technology from Launchmetrics, we’ve transformed our sample management from a major headache to a streamlined, highly efficient process.
This has not only saved us time and money but also allowed us to be more creative and responsive in our design and production phases.”
– Marko Ruffa,
Chief Marketing Officer
Discover how others improved their sample management
