On-Demand Webinar
With Owned Media being a critical tool brands can utilize to create Media Impact Value™ and drive buzz today, having a foolproof strategy during Fashion Week season is even more crucial than ever. Leveraging these global platforms to generate excitement with your direct customers via Fashion Week content means your brand has the ability to increase Share of Wallet with your existing fans and leverage other Voices to create influence before, during and after your events.
7 Things You Missed at Amazon Fashion Week Tokyo | by Jessica Michault
Amazon Fashion Week Tokyo recently took place and our SVP of Industry Relations, Jessica Michault, had the pleasure of attending. If you missed out on this Japanese Fashion Week, then read on for Jessica’s scoop on the 7 buzziest moments. Through this quick summary, you’ll also get a rundown of the top 10 most viewed […]
Teaser: Business of Beauty Report: Top 700 Performers
The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain in the business of beauty, […]
10 Essential Brand KPIs To Measure Marketing Performance
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]