On-Demand Webinar
At a time when global vaccinations are rolled out creating hope for rapid economic recovery, luxury fashion markets in Europe and the United States remain stagnant with constant lockdowns and closures that are causing sales declines. However and in contrast, in China, according to the first joint research report by Bain and Company and Tmall Luxury Division, growth for the mainland Chinese luxury market was expected to climb by 48 percent to reach almost 346 billion Ren Min Bi in 2020. This increase has driven China to double its overall share of the global luxury market last year, with further growth expected through 2025.
At the same time Gen Zers may account for more than 55 percent of the total transaction volume of luxury goods in China by 2025, suggesting that luxury’s focus on younger generations will grow even stronger.
VP of Marketing APAC at Launchmetrics
VP of Marketing APAC at Launchmetrics
Until recently, Elijah Whaley was the Chief Marketing Officer of PARKLU, before it was acquired in late 2020 by Launchmetrics. PARKLU, the premier influencer analytics platform in China, now strengthens Launchmetrics’ Brand Performance Cloud to create the industry’s only global solution to measure brand equity.
Chief Marketing Officer at Launchmetrics
Chief Marketing Officer at Launchmetrics
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as Global Director of Brand Development. She previously led Marketing & PR at IMG Fashion and Net-A-PORTER. Alison holds a Bachelor’s degree in Advertising & Communications from the University of Central Florida and a Master’s degree from SDA Bocconi School of Management.
Marketing in China
Marketing in China (formerly Parklu) Maximize Your Brand’s Impact in China by Unlocking the Power of Local Data and Insights Reimagine Your Marketing Strategy in China with Data-Driven Insights 200+ Countries Media monitoring in 200+ countries, including China 272k+ Accounts 120+ Print Titles, 1.7K+ Online Media and 272K+ Social Accounts tracked in mainland China 290K+ […]
APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness
On-Demand Webinar APAC Marketing: How to Monitor Your PR Coverage and Measure its Effectiveness Is this webinar for you? Missing coverage? Using Google alerts to find your brand mentions? Manually calculating your media impact by comparing magazine rates? Spending hours to create monthly or campaign reports including all your online, print, and social media mentions? […]
How Luxury Fashion Brands Approach Douyin Marketing in China
Douyin, the Chinese version of TikTok, is becoming increasingly popular. In 2021, ByteDance (the platform’s developer) released data showing that the MAU (monthly active users) exceeded 850 million, with 130 million new content creators by the end of the year. This growth is largely in part due to the recurrent pandemic in China. Watching Douyin’s […]